Latest news | | | | | | Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour". | | | | | | | VisitBritain has partnered with airline Emirates to launch a luxury marketing campaign aimed at people who have more than $1m in disposable funds. | | | | | | | Marks & Spencer has appointed Jan Heere to the role of international director, where he will oversee the company's ambitious global expansion plans. | | | | | | | Apple has launched its latest high-spec laptop, the MacBook Pro, with improved processors to make the machines "twice as fast" as previous models. | | | | | | | There's a creative loss for Fallon, while Volvo gains a global marketer and Global Radio hires ITV's former commercial chief, in BR's round-up of the industry moves in advertising, marketing and media. | | | | | | | Mini is launching a global online campaign to promote its "vision for the future" concept car, the Rocketman, which will be unveiled on Tuesday (1 March). | | | | | | | ITV is to show its first ad spot informing viewers about the new regulations on television product placement, set in place by media regulator Ofcom, which comes into force on Monday (28 February). | | | | | | | JCDecaux, the outdoor media owner, has scrapped Trivision, its rotating billboards, seven years after ad legend Trevor Beattie criticised them at the Cannes Lions International Advertising Festival. | | | | | | | Getmemedia.com, the media and marketing ideas search engine, has appointed three new senior members of its team, including a marketing manager and an agency account manager, following a six-figure investment in the company. | | | | | | | British Gas gets patriotic with a mission statement across today's press, while the Apple brand proves it has worldwide appeal. | | | | Adland |
| The UK's biggest advertising, media and digital agencies, mapped. Â
View the map | | Â | | Intelligence | | | | | | In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet. | | | | | | | Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I. | | | | | | | Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT. | | | |
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