Friday 25 February 2011

Breaking news from Brand Republic - Ford, VisitBritain, M&S, Apple, Trading Places, Mini

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Latest news
Ford unveils first global ad campaign for the Focus
Ford unveils first global ad campaign for the Focus
by Alex Brownsell
25 February 2011, 08:00AM
Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour".
VisitBritain targets affluent travellers in new luxury campaign
VisitBritain targets affluent travellers in new luxury campaign
by Loulla-Mae Eleftheriou-Smith
25 February 2011, 09:05AM
VisitBritain has partnered with airline Emirates to launch a luxury marketing campaign aimed at people who have more than $1m in disposable funds.
M&S hires Zara's Russian chief to lead international growth
M&S hires Zara's Russian chief to lead international growth
by Ed Owen
25 February 2011, 08:45AM
Marks & Spencer has appointed Jan Heere to the role of international director, where he will oversee the company's ambitious global expansion plans.
Apple releases new MacBooks and operating system
Apple releases new MacBooks and operating system
by Ed Owen
25 February 2011, 09:25AM
Apple has launched its latest high-spec laptop, the MacBook Pro, with improved processors to make the machines "twice as fast" as previous models.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Maisie McCabe
25 February 2011, 09:50AM
There's a creative loss for Fallon, while Volvo gains a global marketer and Global Radio hires ITV's former commercial chief, in BR's round-up of the industry moves in advertising, marketing and media.
Mini readies concept car film for social media audience
Mini readies concept car film for social media audience
by Sara Kimberley
25 February 2011, 09:20AM
Mini is launching a global online campaign to promote its "vision for the future" concept car, the Rocketman, which will be unveiled on Tuesday (1 March).
Product placement television awareness campaign launches
Product placement television awareness campaign launches
by Mark Banham
24 February 2011, 03:55PM
ITV is to show its first ad spot informing viewers about the new regulations on television product placement, set in place by media regulator Ofcom, which comes into force on Monday (28 February).
JCDecaux switches off rotating billboards
JCDecaux switches off rotating billboards
by Maisie McCabe
24 February 2011, 04:10PM
JCDecaux, the outdoor media owner, has scrapped Trivision, its rotating billboards, seven years after ad legend Trevor Beattie criticised them at the Cannes Lions International Advertising Festival.
Getmemedia.com expands with three senior hires
Getmemedia.com expands with three senior hires
by Maisie McCabe
25 February 2011, 09:45AM
Getmemedia.com, the media and marketing ideas search engine, has appointed three new senior members of its team, including a marketing manager and an agency account manager, following a six-figure investment in the company.
Paper Round (25 February) - Which clients are advertising in the national press?
Paper Round (25 February) - Which clients are advertising in the national press?
by Sarah Johnson
25 February 2011, 09:56AM
British Gas gets patriotic with a mission statement across today's press, while the Apple brand proves it has worldwide appeal.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Â

View the map
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Intelligence
Sector Insight: Refreshing figures
Sector Insight: Refreshing figures
by Jane Bainbridge
22 February 2011, 12:00AM
In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet.
Are you part of Middle Britain?
Are you part of Middle Britain?
by Richard Jenkings
21 February 2011, 08:30AM
Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I.
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Think BR

Real time bidding - the new face of publishing

Real time bidding is changing the way publishers manage their businesses, writes Tom Jenen, commercial director EMEA at Admeld



Â

Working the new creative model

Also in the news
Newspaper ABCes: irrepressible MailOnline soars past 56m
by Arif Durrani, 24 February 2011, 12:29PM
Rimmel seeks more engagement with website relaunch
by Loulla-Mae Eleftheriou-Smith, 24 February 2011, 12:56PM
Transport for London announces contactless payment plan for 2012
by Alex Brownsell, 24 February 2011, 12:30PM
BA kicks off search for new global marketer
by Loulla-Mae Eleftheriou-Smith, 24 February 2011, 11:31AM
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