Thursday, 17 February 2011

Marketing Daily - Innocent revamps Veg Pots; plus Olympic outdoor rules explained, Pepsi, Royal Mail, and Heineken

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Innocent eyes listings with Veg Pot relaunch
Loulla-Mae Eleftheriou Smith,
17 February 2011
 

Innocent is to relaunch its Veg Pot range, in a second attempt...

Innocent: re-launching Veg Pots
 
 
Outdoor: The Olympic opportunity
Rob Gray,
16 February 2011
 

Marketers need to act quickly to reach the flood of consumers who...

Outdoor: The Olympic opportunity
 
 
Pepsi returns to Sainsbury's shelves
Loulla-Mae Eleftheriou-Smith,
17 February 2011
 

Pepsi is back on Sainsbury's shelves again, following a stand-off between the...

Sainsbury's: now restocking with Pepsi
 
 
Brands move in to home-energy services
Alex Brownsell,
16 February 2011
 

The home-energy services market offers opportunities for a range of brands, writes...

NPower: one brand to have spotted the potential in providing home services
 
 
Royal Mail gets go-ahead for bulk mail price rise
Daniel Farey-Jones,
17 February 2011
 

Direct mailers can expect Royal Mail to raise prices in May after...

Royal Mail: gets go-ahead for bulk mail price rise
 
 
Jordans launches oat granola with £6m ad support
John Reynolds,
17 February 2011
 

Jordans, the cereal maker, is launching a baked-oat cereal, called Creations Oat...

Jordans: launches Creations granola
 
 
Marketing Society launches green action day
Gemma Charles,
16 February 2011
 

The Marketing Society, sustainability charity Start, and Business in the Community have...

One Day: proejct conceived by marketing agency Meteorite
 
 
 
Also in the News
 
B&Q owner expects a jump in full-year profits
Ed Owen,
17 February 2011
 
April's Royal Wedding boosts Eurostar sales
Loulla-Mae Eleftheriou-Smith,
17 February 2011
 
TUI Travel signs deal with Intrepid Travel
Loulla-Mae Eleftheriou-Smith,
17 February 2011
 
Heineken marks a million Facebook 'likes' with viral campaign
Alex Brownsell,
17 February 2011
 
VisitBritain launches Facebook game
Loulla-Mae Eleftheriou-Smith,
17 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The Evolution of Mobile Gaming (video)
George Nimeh
 

When Sony Ericsson launched their long-awaited and oft-discussed Xperia Play handset, aka "the PlayStation phone", EVP and Chief Creative Officer...

 
 
VIDEO: Technology is Powering the Future of Retail
George Nimeh
 

At the Mobile World Congress, it's always fun to keep an eye out for the unexpected. Fulton Innovation has come...

 
 
Has the No To AV campaign made a serious misstep with launch campaign?
Gordon Macmillan
 

I'm loathe to agree with Toby Young, but he makes a fair point this morning regarding the launch of the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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