Breaking news from Brand Republic - census data, ASA online rules, HMV, Visa, Costa Coffee

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Government targets UK brands in quest for census data by Gemma Charles 01 March 2011, 08:30AM The Government is calling on major brands, including Tesco, to allow access to their customers' records as part of its plan to overhaul the next census. Industry sceptical as ASA's online rules kick in by Mark Banham 01 March 2011, 09:00AM Misleadlng or false marketing messages placed on company websites and via social media will come under increased scrutiny from today (Tuesday, 1 March) as the ASA's regulation of the space begins. No relief for cash-strapped HMV by Arif Durrani 01 March 2011, 09:26AM HMV, the struggling high street retailer, has warned trading conditions "remain challenging" and been forced to turn to lenders ahead of publication of its full year results next month in an attempt to renegotiate terms. Visa recruits British Olympic stars past and present for 18-month push by Arif Durrani 01 March 2011, 08:30AM Visa is turning to British Olympians past and present for a £5m, 18-month ad campaign to run throughout the build-up to the London 2012 Games. Costa restarts ad feud with Starbucks by John Reynolds 01 March 2011, 08:30AM Costa Coffee is rejoining its war of words with Starbucks in ads that claim twice as many consumers prefer Costa to its rival. MediaCom promotes Ivan Fernandes to global social media director by Katherine Levy 01 March 2011, 09:05AM MediaCom has promoted Ivan Fernandes to the newly created role of global director, social media technology. Newspaper readership figures make grim reading by John Reynolds 01 March 2011, 09:00AM The Daily Telegraph, The Times and the Daily Mirror all lost more than 200,000 readers between 2009 and 2010, according to new data from the National Readership Survey (NRS). Network Rail returns to TV with safety push by Loulla-Mae Eleftheriou-Smith 01 March 2011, 08:30AM Network Rail is launching an emotive campaign about the dangers of level crossings. Paper Round - Which clients are advertising in the national press? by Sarah Johnson 01 March 2011, 09:45AM The British Red Cross takes out an ad in the Daily Telegraph, The Independent and The Guardian calling for donations to send supplies into Libya as the uprising against Colonel Gadaffi continues to dominate the press today. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Sector Insight: Refreshing figures by Jane Bainbridge 22 February 2011, 12:00AM In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet. Are you part of Middle Britain? by Richard Jenkings 21 February 2011, 08:30AM Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I. The power of the big screen by Judith Kennedy 17 February 2011, 08:00AM Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT. Think BR  How do you reward 100 employee shareholders? It's easy to see why the employees of privately held marcomms companies are rarely the majority shareholders, writes Bob Willott.  Working the new creative model Also in the news Cadbury £6.5m Spots v Stripes campaign takes off by Sara Kimberley, 28 February 2011, 04:54PM Operating profit up 49% at FT Group as Pearson turns to digital by Maisie McCabe, 28 February 2011, 01:20PM Desmond unveils Health Lottery plans by Maisie McCabe, 28 February 2011, 03:45PM MTV co-founder John Sykes joins Shazam board by Daniel Farey-Jones, 28 February 2011, 02:30PM Npower kicks off Kevin Keegan campaign by John Reynolds, 28 February 2011, 10:34AM Latest Blog Entries The Health Lottery - good idea, terrible name Jeremy Lee, 28 February 2011 Will WPP be celebrating on Friday? Bob Willott, 28 February 2011 Green basket Greg Taylor, 28 February 2011 Storm clouds gather as Sky retreats from print Arif Durrani, 28 February 2011 Must we fling these gifts at our brand kids? Geoff Gower, archibald ingall stretton..., 28 February 2011 Anti-advertising advertising Steve Henry, 28 February 2011 Latest jobs Senior Digital Project Manager Recruiter Major Players Salary £45000 - £50000 per annum Location City of London Data Planner Recruiter Direct Recruitment Salary £45 - 45k Location London Account Manager Recruiter Propel Salary £35000 per annum + BONUS Location London PR/Marketing Senior Account Executive Recruiter Adam Recruitment Salary £18000 - £23000 per annum Location North West England Account Director - London Recruiter Dynamic New Alliances Salary Up to £46K Location Account Director - Shopper Marketing, CONSUMER ELECTRONICS - £45-50K Recruiter Judi Patton Salary up to £50K Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders