Monday 21 March 2011

Marketing Daily - Google and Vodafone top brand poll; plus Toyota marketing restructure, Tesco, Eurostar and Twitter

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Google and Vodafone top global and UK brand lists
Ed Owen,
21 March 2011
 

Google has supplanted Wal-Mart and Microsoft as the world's leading brand, according...

Vodafone: top UK brand and fifth biggest globally according to Brand Finance
 
 
Toyota GB marketing director John Thomson to leave following reshuffle
Alex Brownsell,
21 March 2011
 

Toyota has abolished the role of UK marketing director following a review...

John Thomson: takes up a new role in Japan
 
 
Tesco enters £1.2bn yoghurt sector
John Reynolds,
21 March 2011
 

Tesco has launched its first foray into yoghurts with its "Yoo" range,...

Tesco: developes yoghurt range
 
 
Britvic launches Robinsons into sweets category
Loulla-Mae Eleftheriou-Smith,
21 March 2011
 

Britvic, the soft-drink distributor and manufacturer, has expanded its Robinsons brand outside...

Robinsons: readies sweets range
 
 
Eurostar and Toptable unite to provide gourmet meal deals
Loulla-Mae Eleftheriou-Smith,
21 March 2011
 

Eurostar, the high-speed rail service, has partnered Toptable, the European online restaurant...

Eurostar: forms partnership with Toptable to provide discounts in France
 
 
Unilever gets UK approval for Alberto Culver deal with bar soap concession
Ed Owen,
18 March 2011
 

The Office of Fair Trading (OFT) has decided not to refer the...

Unilever gets UK approval for Alberto Culver deal with bar soap concession
 
 
 
Also in the News
 
Twitter at five: the rise of the tweet
Sarah Shearman,
21 March 2011
 
Diageo considers bid for Jose Cuervo
Ed Owen,
21 March 2011
 
E.ON talks home energy savings with experiential campaign
Loulla-Mae Eleftheriou-Smith,
21 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Mark Ritson speaks out
Alan Mitchell
 

Mark Ritson has taken me and others to task for saying we need to reinvent marketing. To experience the full majesty of...

 
 
Give graduates a foot up the ladder
Nicola Clark
 

Is it just me or has complaining about graduates or work experience students become the latest moan d'jour of adland?...

 
 
Advertising and the cricket World Cup
Sabene Saigol
 

World Cup fever is at its height in Pakistan and with this weekend's Pakistani win over Australia, there seems to...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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