Monday 28 March 2011

Marketing Daily - EasyJet pumps £9m into VisitBritain campaign; plus BP, Nintendo, Hovis, and Mercedes-Benz

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
EasyJet pumps £9m into VisitBritain marketing campaign
Loulla-Mae Eleftheriou-Smith,
28 March 2011
 

EasyJet has become the latest travel brand to back VisitBritain's four-year marketing...

VisitBritain: receives backing from easyJet
 
 
BP forecourts sell Nintendo 3DS
Sarah Shearman,
28 March 2011
 

BP has started selling the new Nintendo 3DS console in around 100...

Nintendo 3DS: on sale in BP forecourts
 
 
Hovis designs Union Jack wrap for Royal Wedding
John Reynolds,
28 March 2011
 

Hovis is tapping into the fervour around the Royal Wedding by launching...

Hovis: rolls out Union Jack packaging
 
 
John Smith's plans Liverpool takeover for Grand National day
Gemma Charles,
28 March 2011
 

John Smith's is running a heavyweight outdoor campaign to promote its title...

John Smith's plans to plaster Liverpool for Grand National day
 
 
Lindeman's drives wine and book club with social media activity
Gemma Charles,
28 March 2011
 

New world wine brand Lindeman's has launched a wine and book club...

Lindeman's: launches wine and book club microsite
 
 
Mobile retail service Simply Tap prepares launch
Daniel Farey-Jones,
28 March 2011
 

A new mobile payments brand, Simply Tap, is to launch an app...

Simply Tap: to launch an app and SMS service later this year
 
 
 
Also in the News
 
P&G launches 'Proud sponsor of mums' campaign
Loulla-Mae Eleftheriou-Smith,
28 March 2011
 
Mercedes-Benz hires VW marketer David George
Alex Brownsell,
25 March 2011
 
Vauxhall hires Carat for Home Nations football sponsorship
Alex Brownsell,
25 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Is the Twitter’s growth lower in the UK than in other markets?
Graeme Crossley
 

I cannot prove this but I suspect that Twitters growth (measured by new user acquisition) is lower in the UK...

 
 
Are we getting closer to TV viewers and consumers?
Mark Banham
 

Thought I'd just flag up Channel 4's latest innovation in television advertising, extending the work it released last year with...

 
 
Welcome breaks
TESS ALPS
 

So, it's engagement then.  C4 has decided that is to be the theme of the next in their successful Plannertarium...

 
 
 
 
 
 
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