Wednesday 30 March 2011

Marketing Daily -Lucozade Sport strategy change; plus FA, Domino's Pizza, Hugo Boss, Gatorade

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Lucozade Sport changes strategy with Tinie Tempah
Loulla-Mae Eleftheriou-Smith,
30 March 2011
 

GlaxoSmithKline is using pop stars including Tinie Tempah, as brand ambassadors, for...

Lucozade Sport : signs up Tinie Tempah
 
 
Football Association struggles to find sponsor for FA Cup
John Reynolds,
30 March 2011
 

The Football Association (FA) has yet to find a title sponsor for...

The FA Cup: still searching for a sponsor
 
 
Domino's launches Levi Roots-inspired pizza
John Reynolds,
30 March 2011
 

Domino's is launching a Levi Roots-inspired pizza, as the brand attempts to...

Levi Roots: Domino's creates Reggae Reggae pizza
 
 
Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?
Tony Quinn, Head of planning, JWT London,
30 March 2011
 

Hybrid ad starring Kylie adds a touch of glamour to portrayal of...

Kylie stars in the latest Lexus ad
 
 
Hugo Boss and McLaren launch online contest to dress Hamilton and Button
Sarah Shearman,
30 March 2011
 

McLaren and Hugo Boss are marking their 30-year sponsorship partnership with a...

Hugo Boss/McLaren: online competiton marks 30-year sponsorship deal
 
 
Direct marketing and sales promotion leagues 2011
Kim Benjamin,
30 March 2011
 

With digital work now accounting for more than half of many agencies'...

Rolls-Royce iPad ad features video content
 
 
 
Also in the News
 
Killing the viral: 6 things to do if your ad leaks out
Sarah Shearman,
30 March 2011
 
Kate Garraway readies celebrity online voucher site
Sarah Shearman,
30 March 2011
 
Gatorade rebrands as 'G'
Loulla-Mae Eleftheriou-Smith,
29 March 2011
 
City AM cements ties with polo
Loulla-Mae Eleftheriou-Smith,
30 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Tinie Tempah, a few boxers, and the PR tail wagging the marketing dog
Alex Brownsell
 

Last night's launch of Lucozade's latest marketing strategy was another eye opener into the power struggle between marketing and PR,...

 
 
Why is the landscape of financial services advertising like this?
Louise Kennedy
 

I walk through London Bridge every day, which is a prime spot to see the latest in financial services communications....

 
 
 
 
 
 
Whitepapers
 
 
 
 
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