Tuesday 15 March 2011

Marketing Daily - Top 100 advertisers revealed; plus the Government's "responsibility deal", Everything Everywhere, House of Fraser, and Innocent

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Top 100 advertisers defy expectations to boost marketing investment
Nicola Clark,
15 March 2011
 

Procter & Gamble leads marketing upswing as majority of UK's top 100...

BT: entered top 10 advertisers in 2010
 
 
Biggest Brands: Top 100 advertisers 2011
Adam Woods,
15 March 2011
 

Last year may not have delivered the bounce-back that media owners were...

Biggest Brands: Top 100 advertisers 2011
 
 
Brands commit to public health responsibility pledges
Gemma Charles,
15 March 2011
 

The government has unveiled its controversial 'responsibility deal', backed by more than...

Health secretary Andrew Lansley (picture by Tony Hill)
 
 
The 'responsibility deal' may usher in a new era of 'healthwash'
Chris Arnold,
15 March 2011
 

Chris Arnold, creative partner of Creative Orchestra and author of 'Ethical Marketing...

Fast food: brands like McDonald's signed up to calorie counts
 
 
Everything Everywhere outlines brand strategies for Orange and T-Mobile
Ed Owen,
15 March 2011
 

Mobile company Everything Everywhere has taken the first steps to differentiate its...

Everything Everywhere: defined brand strategies for Orange and T-Mobile
 
 
House of Fraser in shift to national brand building strategy
Ed Owen,
15 March 2011
 

House of Fraser is seeking to emulate the success of rival John...

House of Fraser: shifting to brand-focused strategy
 
 
Innocent plots 'mums' drive for Kids line
Loulla-Mae Eleftheriou-Smith,
15 March 2011
 

Drinks brand Innocent is rolling out a campaign that will target mothers,...

Innocent: supporting its Kids line with ad campaign
 
 
 
Also in the News
 
Editor's comment: A silver lining amid the gloom
Noelle McElhatton,
15 March 2011
 
Nintendo campaign pushes 3DS trial
Sarah Shearman,
15 March 2011
 
Subway hires Burger King's Akhtar as marketing director
Arif Durrani,
15 March 2011
 
Apple applies to use Beatles' logo
Ed Owen,
15 March 2011
 
Schwarzkopf to sponsor Legally Blonde musical
Loulla-Mae Eleftheriou-Smith,
15 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Mobile World Congress 2011
Richard Hammond
 

Richard Hammond, GyroHSR I've been lucky enough to attend MWC (Mobile World Congress) on several occasions, but this year's...

 
 
Will Tesco remember the "social" in social media?
CHRIS BARRACLOUGH
 

I know Tesco's Facebook launch is only a 'soft' one, but I wonder to what extent their Facebook presence will...

 
 
When outdoor and online ads collide
Jack Wallington
 

I've been fascinated by the way online and outdoor digital display ads have gradually grown so similar to each other....

 
 
 
 
 
 
Whitepapers
 
 
 
 
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