Friday 18 March 2011

Marketing Daily - COI axed in favour of Government Communications Centre - all the reaction, plus Yahoo, Coca Cola, and Phones4U

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
What the COI reforms mean for government marketing
18 March 2011
 

Former Royal Mail head of brand communications and director of specialist government...

COI: being scrapped in favour of a Government Communications Centre
 
 
COI to be replaced by Government Communications Centre
Gemma Charles,
18 March 2011
 

The Government has been advised to replace the COI, its 65-year-old ad...

COI: advertising body is set to be replaced
 
 
Plans to scrap the COI reflect the changing landscape
Arif Durrani,
18 March 2011
 

The Cabinet Office's recommendation to scrap the Central Office of Information (COI)...

Plans to scrap the COI reflect the changing landscape
 
 
Yahoo flags ad targeting info to users
Sarah Shearman,
18 March 2011
 

Yahoo is piloting a scheme that lets its website users in Europe...

Yahoo: pilots data disclosure scheme
 
 
First TV product placement returns 5:1 media value
Daniel Farey-Jones,
18 March 2011
 

Nestlé could receive more than £500,000 media value, against its £100,000 investment,...

Product placement: ITV ad spot debuts on This Morning programme
 
 
Shoppers thwarted by retail websites and keen on price checking in-store
Ed Owen,
18 March 2011
 

Shoppers are frustrated by retail websites that fail to offer the features...

Shoppers: an increasing number are moving online
 
 
Special report on market research: A social insight
Mary Cowlett,
18 March 2011
 

Social networks may have grabbed the headlines, but marketers have to weigh...

O2: analyses all social media activity in the UK
 
 
 
Also in the News
 
Coca-Cola to turn off Piccadilly Circus sign for Earth Hour
Loulla-Mae Eleftheriou-Smith,
18 March 2011
 
Phones4U sold to private equity house
Ed Owen,
18 March 2011
 
VisitBritain champions British film industry
Loulla-Mae Eleftheriou-Smith,
18 March 2011
 
 
 
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