Thursday 31 March 2011

Breaking news from Brand Republic - Waitrose, Dulux, Publicis, Radioplayer, TfL

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Latest news
Now lands £25m Waitrose
Now lands £25m Waitrose
by Campaign Staff
31 March 2011, 08:00AM
Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last week by founders John Townshend, Mark Lund and Kate Waters.
Dulux dog returns for 50th anniversary campaign
Dulux dog returns for 50th anniversary campaign
by Anne Cassidy
31 March 2011, 08:00AM
One of the most recognised advertising icons of all time, the Dulux dog, is to return to TV screens to mark the 50th anniversary of the brand
Pinder leaves Publicis as Naouri takes top ad role
Pinder leaves Publicis as Naouri takes top ad role
by Campaign staff
30 March 2011, 06:00PM
Richard Pinder, the chief operating officer of Publicis Worldwide, has left the advertising network after five years in the role.
Rocket propels Radioplayer's online campaign
Rocket propels Radioplayer's online campaign
by Arif Durrani
31 March 2011, 08:00AM
Today's launch of the Radioplayer centres on the UK's leading music, lifestyle and social networking sites, including YouTube, MySpace and MSN.
Transport for London kicks off £5m ad review
Transport for London kicks off £5m ad review
by Sara Kimberley
31 March 2011, 08:00AM
Transport for London has called a review of its £5 million advertising roster, reigniting a process that it had abandoned last summer.
Ikea rolls out battle of the sexes campaign
Ikea rolls out battle of the sexes campaign
by Sara Kimberley
31 March 2011, 08:55AM
Ikea is injecting some humour into its latest TV ad, which features four comedians questioning whether men or women are messier in the home.
Specsavers in TV push for varifocals offer
Specsavers in TV push for varifocals offer
by Loulla-Mae Eleftheriou-Smith
31 March 2011, 09:41AM
Specsavers, the optical retailer, is launching a TV campaign focusing on long-sighted customers, to highlight a promotion on its varifocal glasses, targeting the over-45s.
Microsoft seeks global marketer
Microsoft seeks global marketer
by Daniel Farey-Jones
31 March 2011, 09:25AM
Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget of more than $1bn, announced she will retire after the summer.
BBC set to slash comms team as cuts begin to bite
BBC set to slash comms team as cuts begin to bite
by Matt Cartmell
31 March 2011, 08:00AM
The BBC is to abolish six senior comms roles including head of digital comms, as part of a programme to make swingeing cuts of 25 per cent.
Diet Coke readies Karl Lagerfeld collection
Diet Coke readies Karl Lagerfeld collection
by Loulla-Mae Eleftheriou-Smith
31 March 2011, 09:25AM
Diet Coke has partnered with fashion designer and photographer Karl Lagerfeld for a second time to create three limited edition bottle designs for the brand's new ad campaign.
Dave extends its brand with live comedy shows
Dave extends its brand with live comedy shows
by Maisie McCabe
31 March 2011, 08:30AM
UKTV, the digital broadcaster, is to launch the first brand extension for its Dave channel in the form of a series of live comedy events.
HR Owen chief Andy Duncan unveils Ferrari retail service
HR Owen chief Andy Duncan unveils Ferrari retail service
by Alex Brownsell
31 March 2011, 08:30AM
HR Owen, the luxury car dealership company, is creating a bespoke Central London showroom for Ferrari in partnership with the Maybourne Hotel Group.
Paper Round (31 March) - Which clients are advertising in the national press?
Paper Round (31 March) - Which clients are advertising in the national press?
by Sarah Johnson
31 March 2011, 09:20AM
Retailers hope consumers will trade in the old for the new in today's papers, while brands seize what little time there is left to influence planning for Mother's Day.
Adland

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Intelligence
What financial directors make of marketing
What financial directors make of marketing
by Andrew McCormick
31 March 2011, 08:30AM
They control the budgets, they prefer numbers to words, and if you're not doing your job properly, they might just pull the plug. Financial directors are the power brokers behind any company's marketing strategies, but what do they really think of th...
Killing the viral: 6 things to do if your ad leaks out
Killing the viral: 6 things to do if your ad leaks out
by Sarah Shearman
30 March 2011, 05:00AM
Olympic sponsors must have a recovery plan in place in case sensitive ads go viral, writes Sarah Shearman.
The value of a social media fan
The value of a social media fan
by Rob Dreblow and Duncan Southgate
28 March 2011, 08:00AM
Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown.
Think BR

The future lies with influence

Agencies need to ditch the channel fetish and focus on influence, writes Chris Pearce of Tullo Marshall Warren.


Also in the news
James Murdoch quits UK for NY-based News Corp role
by Mark Banham, 30 March 2011, 03:04PM
Westfield unveils tweet mirror
by Sarah Shearman, 30 March 2011, 02:50PM
Football Association struggles to find sponsor for FA Cup
by John Reynolds, 30 March 2011, 12:30PM
iCrossing bolsters new business team after series of wins
by Sara Kimberley, 30 March 2011, 03:28PM
IGN hires commercial chief to lead UK expansion
by Staff, 30 March 2011, 01:45PM
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