Thursday, 24 March 2011

Digital AM - LBi/Peroni/Grolsch, Google, IPC, Who owns social media, plus The Wall > Twitter's Dorsey makes possible return

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Digital AM
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LBi wins global digital status on Peroni and Grolsch beers
LBi wins global digital status on Peroni and Grolsch beers
by Sara Kimberley
24 March 2011, 10:40AM
SABMiller, the international brewing giant, has appointed LBi to handle the global digital accounts for its Peroni Nastro Azzurro and Grolsch brands.
Google launches Think Quarterly business magazine
Google launches Think Quarterly business magazine
by Katherine Levy
24 March 2011, 08:47AM
Google has launched a print and online magazine "that brings together some of the world's leading minds to discuss the big issues facing businesses today".
IPC ramps up mobile investment
IPC ramps up mobile investment
by Katherine Levy
24 March 2011, 11:11AM
IPC Media has unveiled 24 mobile-optimised sites for a range of its consumer titles including flagship brands Marie Claire, Woman & Home, NME and Nuts.
Social media: the ownership battle between marketing, PR and customer relations
Social media: the ownership battle between marketing, PR and customer relations
by Andrew McCormick
24 March 2011, 08:00AM
Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while below, a variety of agencies make their case for...
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Twitter in talks to bring co-founder Jack Dorsey back in senior role
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Twitter launches discover website and video as part of birthday celebrations
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Twitter at five: five ways it changed the world
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