Monday, 14 March 2011

Breaking news from Brand Republic - Tesco, EasyJet, Loaded, BT, InterContinental Hotels

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Latest news
Tesco launches official Facebook page
Tesco launches official Facebook page
by Sarah Shearman
14 March 2011, 09:20AM
Tesco has soft-launched its official Facebook page, through which it will handle customer relations and offer exclusive deals.
EasyJet joins Nectar rewards scheme
EasyJet joins Nectar rewards scheme
by Ed Owen
14 March 2011, 09:15AM
EasyJet has joined the Nectar loyalty scheme as a redemption partner, becoming the second major brand to join this year after British Gas in January.
Loaded magazine hits all-time low despite investment
Loaded magazine hits all-time low despite investment
by Katherine Levy
14 March 2011, 08:30AM
Circulation at lad's mag Loaded fell to 37,281 in January this year, an all-time low in its 17-year history, despite the arrival of a "pint-sized" edition, which hit shelves at the end of last year.
BT extends the 'other' wedding of the year with Absolute Radio
BT extends the 'other' wedding of the year with Absolute Radio
by Maisie McCabe
14 March 2011, 08:48AM
BT is to extend its Adam and Jane wedding activity, by partnering with Absolute Radio to offer one couple the opportunity to get married live on air and win a honeymoon and wedding breakfast.
InterContinental Hotels and Apple create concierge app
InterContinental Hotels and Apple create concierge app
by Loulla-Mae Eleftheriou-Smith
14 March 2011, 08:30AM
InterContinental Hotels Group (IHG), the global hotel chain, has formed a partnership with Apple to introduce the iPad as part of its concierge service.
The Marketing Store promotes MD to new global role
The Marketing Store promotes MD to new global role
by John Reynolds
14 March 2011, 09:25AM
The Marketing Store, the brand activation agency, has promoted managing director Simon Marshall to the new role of executive vice-president and managing director of North America.
Racing UK bets on Walsh for Sky refund offer
Racing UK bets on Walsh for Sky refund offer
by Sara Kimberley
14 March 2011, 08:00AM
Racing UK, the horseracing TV channel, is to refund all new Sky subscribers if its jockey ambassador Ruby Walsh finishes the first day of the Cheltenham Festival as the leading jockey.
JD ends takeover talks with JJB
JD ends takeover talks with JJB
by Ed Owen
14 March 2011, 09:30AM
JD Sports has halted takeover talks with JJB Sports following a financial restructure at the beleaguered JJB.
Paper Round (14 March) - Which clients are advertising in the national press?
Paper Round (14 March) - Which clients are advertising in the national press?
by Sarah Johnson
14 March 2011, 09:43AM
Charities appeal for donations across today's national press as world events dominate the news.
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Intelligence
How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers
How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers
by Russell Feldman
10 March 2011, 08:30AM
Fifty two percent of iPad users read a magazine or newspaper on their device every day, according to YouGov's latest TabletTrack report.
BRICing it? The significance of brand building in the BRICs
BRICing it? The significance of brand building in the BRICs
by TGI
08 March 2011, 08:00AM
While the BRIC countries might present some risks for marketers, the potential profits are worth it, according to the latest research from Global TGI.
Sector Insight: Cider
Sector Insight: Cider
by Jane Bainbridge
09 March 2011, 12:00AM
Brand innovations are continuing to drive a long-term revival in the fortunes of the once-again trendy cider sector.
Think BR

How to realise the full potential of mobile

How should marketers capitalise on mobile's explosive growth, asks Microsoft's Ashley Highfield.


Also in the news
ITV takes Britain's Got Talent auditions to YouTube
by Sarah Shearman, 11 March 2011, 04:12PM
The Sun to raise cover price to 30p in middle of UK
by Arif Durrani, 11 March 2011, 06:34PM
i outsells the Indy by 60,000 copies
by John Reynolds, 11 March 2011, 12:45PM
Nikon continues 'I Am' TV campaign
by Sara Kimberley, 11 March 2011, 12:14PM
Out and About 11 March
by Mark Banham, 11 March 2011, 03:40PM
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