Breaking news from Brand Republic - MediaCom, Telegraph, product placement, BA, BiC

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news MediaCom wins consolidated £92m DFS media business by Katherine Levy 18 March 2011, 09:30AM DFS Furniture, the furniture retailer, has appointed WPP's MediaCom to handle its newly consolidated £92m media planning and buying business in the UK. Telegraph profits lift 11% in 2010 as advertising recovers by Arif Durrani 18 March 2011, 09:56AM Telegraph Media Group has posted an 11% increase in pre-tax profits in 2010, after a rebound in print advertising revenues. First TV product placement returns 5:1 media value by Daniel Farey-Jones 18 March 2011, 08:45AM Nestlé could receive more than £500,000 media value, against its £100,000 investment, for its product placement of the Dolce Gusto coffee machine during ITV1's 'This Morning', according to research. BA readies live outdoor campaign at Westfield by Ed Owen 18 March 2011, 09:30AM British Airways is running a live outdoor campaign this weekend, which will challenge the public to guess the mystery location of two holidaymakers via a live video link on Ocean Outdoor's big screens at Westfield shopping centre. BiC appoints Forever Beta to ad account by Sara Kimberley 18 March 2011, 08:55AM BiC, the stationery brand, has appointed Forever Beta to handle its advertising account. Brands get behind Comic Relief 2011 by Sarah Johnson 18 March 2011, 09:01AM Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic Relief. Trading Places: This week's people moves by Staff 18 March 2011, 09:09AM Spotify landed a new MD, IPC made wholesale changes, and it was one-in, one-out at Starcom, in BR's round-up of the industry moves in advertising, marketing and media. Adland The UK's biggest advertising, media and digital agencies, mapped. View the map   Intelligence Brits and their bank holidays by Phil Charter 17 March 2011, 08:00AM The bank holiday period at the end of April, extended due to the the Royal Wedding, will provide media, retail and tourism with a welcome economic boost, writes Clear Channel's Phil Charter. Sharp's image makeover by Suzy Bashford 17 March 2011, 12:00AM Can passe consumer electronics brands ever really engineer a full-scale revival, asks Suzy Bashford. Google gets into price comparison by Sarah Shearman 16 March 2011, 06:00AM Google's purchase of BeatThatQuote is set to shake up the price-comparison arena. Think BR OFT tightens reins on celebrity Twitter endorsements Tread carefully with paid-for endorsements on social media, writes Brinsley Dresden, Lewis Silkin LLP. Also in the news Desmond puts magazines up for sale by John Reynolds, 17 March 2011, 01:10PM IPC appoints head of mobile advertising by Katherine Levy, 17 March 2011, 03:00PM Abbott Mead Vickers BBDO launches social media unit by Anne Cassidy, 17 March 2011, 10:30AM Aegis prepares to bid for MediaVest by Jeremy Lee, 17 March 2011, 08:00AM Latest Blog Entries Eau de Orgasm Greg Taylor, 18 March 2011 From Fixed Grin To Wry Smile? Rachel Brushfield, 18 March 2011 Long Copy is not dead. It's just living in Truro. Lolly and Nat, 17 March 2011 It is time to celebrate TV's rising stars Mark Banham, 17 March 2011 School swots and classroom dunces Jeremy Lee, 17 March 2011 Waterless jeans Greg Taylor, 17 March 2011 Latest jobs Art Director Recruiter Major Players Salary £50000 - £65000 per annum Location London MUTV Marketing & Promotions Manager Recruiter Adam Recruitment Salary £40000 - £50000 per annum Location Manchester Account Director - DRINKS - BTL agency - £42-50K - LONDON Recruiter Judi Patton Salary £42K-£50K Location LONDON easy reach of London Bridge Digital Account Director - integrated agency Recruiter Direct Recruitment Salary Up to £50k Location Central London Digital Creative Lead Recruiter Propel Salary £70000 per annum + Excellent Benefits Location West End Senior Housing Officer Recruiter Badenoch & Clark Salary £25000 - £27500 per annum Location Letchworth Garden City Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders