| Latest news | |  | | | | | Procter & Gamble (P&G) is to bring its corporate brand to the fore for the first time in the UK in its latest campaign. | | |  | | | | | Nike has created a video celebrating the England rugby team's 2011 Grand Slam victory with only one problem: England did not win the 2011 Grand Slam. | | |  | | | | | Brands that opt to use Facebook Deals, the social network's location-based advertising tool, will have to invest a minimum £50,000 media spend with the site to do so. | | |  | | | | | The terms agreed by culture secretary Jeremy Hunt to pass News Corporation's merger with BSkyB "completely fails to address the serious plurality issues raised by the takeover", according to an alliance of media owners opposed to the deal. | | |  | | | | | More than a third of the UK's top 100 online advertisers reduced their online display adspend last year, with marketing budgets failing to reflect the rhetoric heralding the importance of the medium. | | |  | | | | | Highland Spring, the Scottish bottled water brand, has appointed Story to handle its strategic creative account. | | |  | | | | | Brands significantly increased their UK mobile marketing spend last year, as part of their efforts to capitalise on the growth of smartphone use. | | |  | | | | | LinkedIn, the business social networking site, is poised to step up its global marketing after making two senior appointments. | | |  | | | | | Sony Ericsson has recruited six female tennis players to star in a web TV series and social media campaign to promote its sponsorship of the women's tennis tour ahead of the Miami Open. | | |  | | | | | Smirnoff is to stage a dance music event in the UK, in a move to cement its brand positioning around nightlife and music. | | |  | | | | | As spring approaches, today's newspaper ads and offers focus on clearing-out, cleaning and home improvement. | | | | | Adland | 
| The UK's biggest advertising, media and digital agencies, mapped.
View the map | | | | | | Intelligence | |  | | | | | Newspaper users could be coming round to the idea of paying for content online, writes Euan Mackay, associate director at Kantar Media. | | |  | | | | | A new study gives fresh insight into the growing proportion of consumers who describe themselves as middle class. Its findings are critical to brands, writes Gemma Charles. | | |  | | | | | The bank holiday period at the end of April, extended due to the the Royal Wedding, will provide media, retail and tourism with a welcome economic boost, writes Clear Channel's Phil Charter. | | | | | | | Latest jobs | | | | | |  | | |
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