Wednesday, 16 March 2011

Digital PM - O2, Experian, BrandAlley, Ofcom, Discovery Research

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Latest news
O2 personalised marketing service scheme attracts 2m customers
O2 personalised marketing service scheme attracts 2m customers
by Ed Owen
16 March 2011, 12:41PM
O2's specialist marketing service, which offers advertisers personalised campaigns, claims to have hit the two million registered-user mark in 16 months.
Social networks become most popular online destinations in the UK
Social networks become most popular online destinations in the UK
by Sarah Shearman
16 March 2011, 04:25PM
Social networking sites have overtaken entertainment sites as the most popular online destinations in the UK, according to a report from Experian Hitwise, the web metrics company.
BrandAlley extends into beauty, home and travel
BrandAlley extends into beauty, home and travel
by Ed Owen
16 March 2011, 10:50AM
BrandAlley, the fashion online retailer, is expanding its core clothing brand into beauty, home and travel products, as it ups the ante against rival online retailers such as Asos.
Ofcom to cap mobile charges as data usage rises
Ofcom to cap mobile charges as data usage rises
by Ed Owen
16 March 2011, 04:25PM
Telecoms regulator Ofcom will cap mobile call charges levied when calls are made to other networks from 1 April, as it claims data revenue will overtake call revenue, while data usage rose 104% in 2010.
Uncovering kids' digital habits
Uncovering kids' digital habits
by Renuka Gupta
16 March 2011, 08:00AM
Fifty five percent of youngsters aged 8-15 say they have 'liked' brands or companies on Facebook, according to a new study from Discovery Research.
Intelligence

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Also in the news
Profero wins global digital account for Smirnoff
by Sarah Shearman, 16 March 2011, 09:07AM
Just-Eat raises $48m in funding
by Sarah Shearman, 16 March 2011, 10:43AM
Specific Media appoints its first European research manager
by Sarah Shearman, 16 March 2011, 11:25AM
Think BR: Short-sighted pricing strategies will devalue mobile
by Shaun Gregory, 16 March 2011, 08:00AM
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From the blogs
Two lords a-leaping…into media jobs
TESS ALPS
16/03/2011
Move over Facebook, here comes Geekbook!
Mark Tomkins, TDA
16/03/2011
WFCA: An object lesson in how not to become a public company
Bob Willott
14/03/2011
When outdoor and online ads collide
Jack Wallington
14/03/2011
It's payback time for aggressive acquirers
Bob Willott
08/03/2011
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