Tuesday 29 March 2011

Marketing Daily - Cadbury rethinks Spots V Stripes campaign; plus IAB digital adspend report, Eurostar, Virgin, and Mars

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Cadbury rethinks Spots V Stripes digital strategy
John Reynolds and Sarah Shearman,
29 March 2011
 

Cadbury is reviewing the digital strategy for its flagship Spots V Stripes...

Cadbury: re-thinking digital strategy for Spots V Stripes
 
 
P&G, Unilever and Reckitt: the corporate brands that came out of the shadows
Loulla-Mae Eleftheriou-Smith,
29 March 2011
 

FMCG firms want consumers to get to know their corporate side, writes...

P&G's new corporate campaign celebrates mums
 
 
UK brands splash £4.1bn on online ads, says IAB
Sarah Shearman,
29 March 2011
 

UK brands invested £4.1bn in internet advertising in 2010, with online now...

Digital marketing: UK brands spent over £4.1bn in 2010
 
 
Eurostar unveils new brand identity
Loulla-Mae Eleftheriou-Smith,
29 March 2011
 

Eurostar is overhauling its brand identity as it seeks to expand the...

Eurostar: unveiled a new brand identity
 
 
Lastminute.com looks to 'portal' repositioning with pan-European ads
Loulla-Mae Eleftheriou-Smith,
29 March 2011
 

Lastminute.com is launching a pan-European campaign to reposition itself as an online...

Lastminute.com: new strapline 'Stories start here'
 
 
Virgin Group 'brand guru' Catherine Salway set to depart
Nicola Clark,
29 March 2011
 

Virgin Group's top marketer, Catherine Salway, is to leave the business, prompting...

Catherine Salway: leaving Virgin Group
 
 
Mars UK to rejig Food team following managing director departure
John Reynolds,
29 March 2011
 

Mars Food UK managing director Rob Hughes is to leave the business...

Mars UK: restructuring management
 
 
 
Also in the News
 
Editor's Comment: Corporate visibility makes sense
Noelle McElhatton,
29 March 2011
 
RFU steps up social media ahead of four-year drive
John Reynolds,
29 March 2011
 
Brands need to look beyond 'fans', says Facebook leader
Sarah Shearman,
29 March 2011
 
Travelodge in Royal Wedding honeymoon offer
Loulla-Mae Eleftheriou-Smith,
29 March 2011
 
 
 
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