Thursday, 31 March 2011

DM Bulletin from Brand Republic - Aviva, Facebook, DM and sales promotion leagues, Proximity, Caples

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Kitcatt Nohr Digitas secures first account win with Aviva
Kitcatt Nohr Digitas secures first account win with Aviva
by Sara Kimberley
31 March 2011, 11:45AM
Aviva has appointed Kitcatt Nohr Digitas to handle the global advertising account for its investment division.
Facebook users to lend status updates to African mothers
Facebook users to lend status updates to African mothers
by Daniel Farey-Jones
30 March 2011, 11:55AM
An awareness and fundraising campaign by BBH for an African health development charity is appealing for Facebook and Twitter users to share their accounts with people in Africa for five days.
Direct marketing and sales promotion leagues 2011
Direct marketing and sales promotion leagues 2011
by Kim Benjamin
30 March 2011, 12:00AM
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point.
Proximity hires raft of new planners
Proximity hires raft of new planners
by Sara Kimberley
28 March 2011, 11:33AM
Proximity London has made a raft of new hires to strengthen its strategic capabilities after a series of new business wins, including Lloyds TSB.
Caples winners highlight strength of international work
Caples winners highlight strength of international work
by Staff
28 March 2011, 09:23AM
Shackleton, Draftfcb New Zealand and Lester Wunderman were among the top winners at this year's John Caples International Awards, held last week in New York.
CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills
CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills
by Simon S Kershaw
31 March 2011, 11:11AM
If there are such people as regular readers of 'Creative Strategy', they'll know that your reviewer has moments of despair at the general state of craftsmanship in our industry.
Magners appoints Elvis to below-the-line account
Magners appoints Elvis to below-the-line account
by Sara Kimberley
31 March 2011, 12:35PM
Magners, the Irish cider brand, has appointed Elvis to handle its below-the-line account.
Nissan turns to Indicia for data insight
Nissan turns to Indicia for data insight
by Daniel Farey-Jones
30 March 2011, 01:06PM
Nissan has appointed direct and digital agency Indicia to provide data analytics and insight for its CRM programme, which is led creatively by TMW.
Interflora set for victory in AdWords legal battle with M&S
Interflora set for victory in AdWords legal battle with M&S
by Daniel Farey-Jones
25 March 2011, 09:05AM
Legal experts are predicting a decline in the practice of brands buying other company's trademarks as search keywords, after a recommendation has backed Interflora's fight to stop M&S buying the search term "Interflora".
Harry Potter films hit Facebook as Warner expands service
Harry Potter films hit Facebook as Warner expands service
by Sarah Shearman
28 March 2011, 10:30AM
Warner Bros, the film distributor, is expanding its film rental service through Facebook, and has made five new films available to watch within the social network, including two 'Harry Potter' titles.
Andrew Walmsley on Digital: The EU cookie problem
Andrew Walmsley on Digital: The EU cookie problem
by Andrew Walmsley
30 March 2011, 12:00AM
European legislation applying to websites' use of cookies will have a fundamental impact on brands.
Latest Blog Entries
Ten questions
Graeme Crossley, 31 March 2011
We need new measurement systems for TV content and we need them fast
Sue Unerman, 31 March 2011
Ken Clarke says ad and media jollies are OK
Ian Darby, 31 March 2011
Labour isn't working one of only two political ads to make Hall of Fame
Gordon Macmillan, 31 March 2011
Albion West Coast's start-up diary: We're hiring
Glyn Britton, 30 March 2011
Chic jelly shots
Greg Taylor, 30 March 2011
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