Thursday 31 March 2011

Campaign Daily Fix - Waitrose, TfL, Unilever, Dulux, Google, Publicis

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Campaign Daily Fix
 
31 March 2011  
Latest News
Waitrose is moving its account to Now
Now lands £25m Waitrose
Campaign Staff, 31 March 2011

Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last week by founders John Townshend, Mark Lund and Kate Waters.

 
TfL's ad review is back on
Transport for London kicks off £5m ad review
Sara Kimberley, 31 March 2011

Transport for London has called a review of its £5 million advertising roster, reigniting a process that it had abandoned last summer.

 
Unilever is building a production roster
Unilever to create TV production roster
Jeremy Lee, 31 March 2011

Unilever is conducting a radical overhaul of the way it manages its relationships with TV production companies by building its own roster rather than using those recommended by its ad...

 
Dulux has appointed McCann to project
Dulux dog returns for 50th anniversary campaign
Anne Cassidy, 31 March 2011

One of the most recognised advertising icons of all time, the Dulux dog, is to return to TV screens to mark the 50th anniversary of the brand

 
Google: hired M&C Saatchi
M&C Saatchi wins Google brief to allay privacy fears
Sara Kimberley, 31 March 2011

Google has appointed M&C Saatchi to handle a major pan-European advertising project that aims to reassure the public over privacy concerns.

 
Richard Pinder is leaving Publicis
Pinder leaves Publicis as Naouri takes top ad role
Campaign staff, 30 March 2011

Richard Pinder, the chief operating officer of Publicis Worldwide, has left the advertising network after five years in the role.

 
 
Also in the News
Tim Allnutt leaves MCHI for new challenges
Campaign staff, 31 March 2011
Robert Horler promoted to lead role at Aegis Media
Katherine Levy, 31 March 2011
BBH establishes new venture capital fund
Anne Cassidy, 31 March 2011
Bill on drinks ads read in Commons
Parliamentary correspondent, 31 March 2011
 
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Latest Work
Lucozade 'yes' by Grey
Lucozade 'yes' by Grey
30 March 2011

Rap star Tinie Tempah, Irish World Champion boxer Katie Taylor and Blink 182 drummer Travis Barker have been brought together for a new ad campaign for Lucozade Sport, the first...

 
lastminute.com 'stories start here' by Karmarama
lastminute.com 'stories start here' by Karmarama
30 March 2011

Karmarama has created a new spot for lastminute.com's new pan-European campaign to position the brand as the ultimate travel and leisure retailer.

 
Ikea 'peace, love and storage' by Mother
Ikea 'peace, love and storage' by Mother
30 March 2011

IKEA is trying to ignite a debate on asking who's messier in the home, men or women, in its latest integrated advertising campaign by Mother.

 
More Work
 
Blogs
Latest Blog Entries
Ken Clarke says ad and media jollies are OK
Ian Darby

The Bribery Act, due to become law this summer, has been causing the ad world a great deal on concern....

Stormclouds brewing over Horseferry Road?
Jeremy Lee

There's some interesting rumours doing the rounds about the nature of Channel 4's deal with UKTV. If true, they could...

STRATEGY IS WHAT. TACTICS IS HOW.
Dave Trott

World War Two was really a story of two people. Adolph Hitler and Winston Churchill. Pretty much everything that went...

Nice out
Steve Henry

I spend a lot of time asking myself,  is there any point to the ad industry ? It's a tough...

Albion West Coast̢۪s start-up diary: Bootstrapped and Lean
Glyn Britton

In its 8 years, Albion London has tried to learn a lot from the start-ups we've worked with. We think...

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