| Latest news | |  | | | | | Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010. | | |  | | | | | Eurostar is overhauling its brand identity as it seeks to expand the business further across its European markets. | | |  | | | | | Cadbury is reviewing the digital strategy for its flagship Spots V Stripes London 2012 marketing campaign, amid concerns about the effectiveness of the push. | | |  | | | | | Hearst, the US magazine behemoth, has signed a €651m contract for the international publishing rights to Lagardère's portfolio after four months of negotiations. | | |  | | | | | The Rugby Football Union (RFU) is revamping its social media strategy, as it aims to magnify interest in the sport in the build-up to the 2015 World Cup, to be hosted in England. | | |  | | | | | Travelodge, the budget hotel chain, is offering a free honeymoon package to married couples called William and Kate during the Royal Wedding weekend. | | |  | | | | | Virgin Group's top marketer, Catherine Salway, is to leave the business, prompting a search for a new head of brand. | | |  | | | | | Red Bull, the drinks brand, is to launch a series of short films showcasing freesports action, as part of four months of big screen and social media activity to target younger cinemagoers via Cineworld. | | |  | | | | | Delta Airlines has launched an experiential campaign to showcase its new product, a BusinessElite "fully flat bed", and its expanded cross-Atlantic flight routes. | | |  | | | | | Mars Food UK managing director Rob Hughes is to leave the business after 10 years, prompting a reshuffle of senior management. | | |  | | | | | Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago. | | |  | | | | | Advertisers' association ISBA has worked with the Institute of Practitioners in Advertising, the Marketing Agencies Association, and PR agency body PRCA, to produce an updated guide to briefing agencies. | | |  | | | | | Supermarkets advertise bogof deals and charities continue to make press appeals as public purse strings tighten. | | | | | Adland | 
| The UK's biggest advertising, media and digital agencies, mapped.
View the map | | | | | | Intelligence | |  | | | | | Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown. | | |  | | | | | FMCG firms want consumers to get to know their corporate side, writes Loulla-Mae Eleftheriou-Smith. | | |  | | | | | Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while below, a variety of agencies make their case for... | | | | | | | Latest jobs | | | | | |  | | |
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