Monday, 28 March 2011

Campaign Daily Fix - P&G, Page & Moy, Jamaica Tourist Board, Caples winners, Thinkbox, Proximity

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Campaign Daily Fix
 
28 March 2011  
Latest News
P&G: 'proud sponsor of mums' campaign
P&G launches 'Proud sponsor of mums' campaign
Loulla-Mae Eleftheriou-Smith, 28 March 2011

Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate brand campaign in the UK this weekend, ahead of Mother's Day on 3 April.

 
MediaVest Manchester: wins Page & Moy account
MediaVest Manchester wins £9m Page & Moy account
Katherine Levy, 28 March 2011

Page & Moy Travel Group, the tour operator, has appointed MediaVest Manchester to handle its £9m media planning and buying business.

 
Jamaica Tourist Board: 'postcard' TV campaign
Jamaica Tourist Board prepares light-hearted TV campaign
Sara Kimberley, 28 March 2011

The Jamaica Tourist Board is launching its TV campaign next week, as people begin to consider their annual holidays.

 
Caples awards: Shackleton Madrid wins best in show
Caples winners highlight strength of international work
Staff, 28 March 2011

Shackleton, Draftfcb New Zealand and Lester Wunderman were among the top winners at this year's John Caples International Awards, held last week in New York.

 
Neil Mortensen: joins Thinkbox as research and planning director
Thinkbox appoints OPera's Mortensen to replace Brennan
Maisie McCabe, 28 March 2011

Thinkbox, the commercial marketing body, has appointed OPera research director Neil Mortensen to the position of research and planning director, replacing David Brennan.

 
Proximity: new hires Andy Morris, Thomas Bunnel, Melani Parsons
Proximity hires raft of new planners
Sara Kimberley, 28 March 2011

Proximity London has made a raft of new hires to strengthen its strategic capabilities after a series of new business wins, including Lloyds TSB.

 
 
Also in the News
Euro RSCG appoints new management team in India
David Blecken, 28 March 2011
Tribal DDB picks up Flora/Becel digital business
Daniel Farey-Jones, 25 March 2011
 
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Latest Work
ESPN 'opening day' by Wieden + Kennedy New York
ESPN 'opening day' by Wieden + Kennedy New York
28 March 2011

ESPN has released a launch spot for the 2011 Major League Baseball season.

 
Hyundai 'new thinking' by M&C Saatchi
Hyundai 'new thinking' by M&C Saatchi
28 March 2011

Hyundai has launched a press campaign to promote its 'new thinking' message.

 
Gumtree.com 'sofa' by Beta
Gumtree.com 'sofa' by Beta
28 March 2011

Gumtree.com has launched a TV campaign after hitting a ten million visits per week milestone for the site.

 
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