Wednesday 30 March 2011

Digital AM - Goodypass.com, Phones4U, Independent, Br app chart, Cubaka, Killing the viral

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Digital AM
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Kate Garraway readies celebrity online voucher site
Kate Garraway readies celebrity online voucher site
by Sarah Shearman
30 March 2011, 08:51AM
Kate Garraway, a presenter of ITV1's 'Daybreak', has signed up 12 celebrities for the forthcoming launch of her online daily deals service, Goodypass.com.
Phones4U ad drive to put Android to the fore
Phones4U ad drive to put Android to the fore
by Sarah Shearman
30 March 2011, 08:30AM
Phones4U is plotting a major marketing push to drive sales of Android phones.
The Independent launches free smartphone app
The Independent launches free smartphone app
by Mark Banham
30 March 2011, 10:41AM
The Independent is to launch a free smartphone app for Android, iPhone and BlackBerry devices.
Coke holds top spot as F1 hits number three
Coke holds top spot as F1 hits number three
by Daniel Farey-Jones
30 March 2011, 09:16AM
The start of this year's Formula 1 championship helped elevate an updated F1 app to number three in this week's branded app chart.
Lansons buys 25 per cent of social media agency Cubaka
Lansons buys 25 per cent of social media agency Cubaka
by Alec Mattinson
30 March 2011, 08:20AM
Lansons Communications has bought a 25 per cent stake in a social media agency run by the ex-head of Toyota's digital comms.
Killing the viral: 6 things to do if your ad leaks out
Killing the viral: 6 things to do if your ad leaks out
by Sarah Shearman
30 March 2011, 05:00AM
Olympic sponsors must have a recovery plan in place in case sensitive ads go viral, writes Sarah Shearman.
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Lost in Measurement: Can an obsession with measuring social media cloud our judgement?
Chris Lee
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Advertisers abandon Myspace as rumours of sale to Vevo emerge
Jennifer Whitehead
29/03/2011
29 social networks that get at least 1m visitors a day [infographic]
Polly Becker
29/03/2011
Is 'Twitter Elite' the next buzzword in marketing?
Jennifer Whitehead
29/03/2011
Harnessing real-time translation for multilingual social media campaigns
Christian Arno
28/03/2011
How McDonald's humanises its brand via social media
Polly Becker
28/03/2011
Facebook to hire Obama spokesman ahead of 2012 IPO
@gordonmacmillan
28/03/2011
The future of digital journalism: live blogging
@gordonmacmillan
28/03/2011
Is new social networking app Color the next big thing in social media?
Jennifer Whitehead
25/03/2011
What has Twitter taught us?
Adam Field
25/03/2011
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