Thursday, 10 March 2011

Digital PM - Glue Isobar, Microsoft, Groupola, Havard, Google, Couponstar

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Digital PM
Latest news
Glue Isobar scoops VisitSweden brief
Glue Isobar scoops VisitSweden brief
by Matt Williams
10 March 2011, 10:45AM
VisitSweden, the travel and tourism board, has appointed Glue Isobar as the lead agency on its integrated UK advertising business.
Microsoft strikes retargeting deal with Criteo
Microsoft strikes retargeting deal with Criteo
by Sarah Shearman
10 March 2011, 04:11PM
Microsoft Advertising has partnered with Criteo, the global re-targeting company, to re-target premium display ads across its Microsoft Media Network in Europe.
OFT threatens Groupola with legal action
OFT threatens Groupola with legal action
by John Reynolds
10 March 2011, 12:34PM
Groupola, the group buying site, has been warned by the Office of Fair Trading (OFT) that it could face legal action if it repeats a strategy of heavily promoting discounted items when it has an inadequate supply.
Havard takes digital role at Wunderman
Havard takes digital role at Wunderman
by Sara Kimberley
10 March 2011, 10:55AM
Wunderman has appointed Karl Havard, the managing director of the digital brand consultancy Somatica Digital, as its new director of digital strategy.
VisitBritain and Google Street View partner for Tourism Week
VisitBritain and Google Street View partner for Tourism Week
by Loulla-Mae Eleftheriou-Smith
10 March 2011, 11:55AM
VisitBritain, the tourism body, has partnered with Google Street View to celebrate British Tourism Week.
Couponstar upgrades online voucher service
Couponstar upgrades online voucher service
by Loulla-Mae Eleftheriou-Smith
10 March 2011, 11:53AM
Couponstar, the digital coupon promotion brand, has sped up and simplified the process of printing vouchers online.
Intelligence

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Also in the news
Leo Burnett bolsters digital offering by acquiring Airlock
by Jeremy Lee, 10 March 2011, 12:11AM
Omnicom strikes data deal with internet giants
by Sarah Shearman, 10 March 2011, 09:15AM
How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers
by Russell Feldman, 10 March 2011, 08:30AM
Martha Lane Fox: Why brands have a crucial role in Race Online 2012
by Martha Lane Fox, 10 March 2011, 08:00AM
Think BR

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From the blogs
It's payback time for aggressive acquirers
Bob Willott
08/03/2011
Will WPP be celebrating on Friday?
Bob Willott
28/02/2011
Keeping safe and social
Nick Stringer
25/02/2011
Calm down dear, it's only a commercial
TESS ALPS
25/02/2011
Congratulations WPP - your share price has recovered to its 2001 level
Bob Willott
21/02/2011
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