Latest news | | | | | | Brands that opt to use Facebook Deals, the social network's location-based advertising tool, will have to invest a minimum £50,000 media spend with the site to do so. | | | | | | | More than a third of the UK's top 100 online advertisers reduced their online display adspend last year, with marketing budgets failing to reflect the rhetoric heralding the importance of the medium. | | | | | | | Sony Ericsson has recruited six female tennis players to star in a web TV series and social media campaign to promote its sponsorship of the women's tennis tour ahead of the Miami Open. | | | | | | | Nike has created a video celebrating the England rugby team's 2011 Grand Slam victory with only one problem: England did not win the 2011 Grand Slam. | | | | | | | A successful Facebook brand page is not necessarily one with a high number of fans, according to a survey of 24 multinational brands and their fans. | | | | Intelligence |
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