Tuesday, 22 March 2011

Digital AM - Facebook, top 100 online advertisers, Sony Ericsson, Nike, BBC

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Digital AM
Latest news
Facebook demands £50,000 media investment from brands for Deals tool
Facebook demands £50,000 media investment from brands for Deals tool
by Sarah Shearman
22 March 2011, 08:30AM
Brands that opt to use Facebook Deals, the social network's location-based advertising tool, will have to invest a minimum £50,000 media spend with the site to do so.
Top 100 online advertisers: Brands rein in online display adspend
Top 100 online advertisers: Brands rein in online display adspend
by Nicola Clark
22 March 2011, 08:30AM
More than a third of the UK's top 100 online advertisers reduced their online display adspend last year, with marketing budgets failing to reflect the rhetoric heralding the importance of the medium.
Sony Ericsson recruits tennis stars for digital campaign
Sony Ericsson recruits tennis stars for digital campaign
by Ed Owen
22 March 2011, 09:21AM
Sony Ericsson has recruited six female tennis players to star in a web TV series and social media campaign to promote its sponsorship of the women's tennis tour ahead of the Miami Open.
Nike declares England 'Grand Slam Champions' in leaked viral
Nike declares England 'Grand Slam Champions' in leaked viral
by Staff
21 March 2011, 06:39PM
Nike has created a video celebrating the England rugby team's 2011 Grand Slam victory with only one problem: England did not win the 2011 Grand Slam.
Facebook brand page study offers engagement pointers
Facebook brand page study offers engagement pointers
by Sarah Shearman
22 March 2011, 10:25AM
A successful Facebook brand page is not necessarily one with a high number of fans, according to a survey of 24 multinational brands and their fans.
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BBC asleep at the social media breaking news wheel
@gordonmacmillan
22/03/2011
Yes your next CV should definitely be an infographic [infographic]
Polly Becker
22/03/2011
Twitter launches discover website and video as part of birthday celebrations
@gordonmacmillan
21/03/2011
Twitter at five: five ways it changed the world
@gordonmacmillan
21/03/2011
Diary of a start-up: What's in a logo? (Part 4)
Suzy Burnip
18/03/2011
A paywall letter from the New York Times
@gordonmacmillan
18/03/2011
Yahoo! to sell Delicious for as little as $1 million
@gordonmacmillan
18/03/2011
Fans help Starbucks score with Instagram as mobile app takes off
Callum Saunders
18/03/2011
Social media is the strength of NY Times not weakness as paywall unveiled
@gordonmacmillan
17/03/2011
FAIL Proof - Five Rules for maintaining a corporate (or personal) Twitter account
Tynicka Battle
17/03/2011
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