Friday, 11 March 2011

Marketing Daily - Little Black Book launch in pictures; plus Honda, O2, French Connection, and JJB Sports

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Little Black Book launch party in pictures
Staff,
11 March 2011
 

The UK's leading marketers convened this week for the launch of Marketing's...

Little Black Book launch party in pictures
 
 
Honda promotes local talent with Facebook campaign
Alex Brownsell,
11 March 2011
 

Honda has launched a social media campaign that celebrates the UK's most...

Honda: 'made in Britain' Facebook campaign
 
 
O2 launches branded live music Youtube channel
Ed Owen,
11 March 2011
 

O2 has launched a YouTube channel, O2 Academy TV, to focus on...

O2: launches O2 Academy TV on YouTube
 
 
French Connection moves into m-commerce
Sarah Shearman,
11 March 2011
 

French Connection, the high street fashion brand, has launched it first transactional...

French Connection: 'you are man?' campaign
 
 
JD ends takeover talks with JJB
Ed Owen,
11 March 2011
 

JD Sports has halted takeover talks with JJB Sports following a financial...

JD: ends takeover talks with JJB Sports
 
 
Vouchers and gift cards: Corporate incentives
James Quilter,
11 March 2011
 

Salary freezes, redundancies and continued concerns over the strength of the economic...

Vouchers and gift cards: Corporate incentives
 
 
Vouchers and gift cards: All in the experience
Nicola Clark,
11 March 2011
 

Lavish corporate holidays and wild company parties may be a thing of...

Vouchers and gift cards: All in the experience
 
 
 
Also in the News
 
Helen Edwards on Branding: creating fame through advertising
Helen Edwards,
09 March 2011
 
Andrew Walmsley on Digital: Newspaper ad relics die hard
09 March 2011
 
Opinion: The Marketing Society Forum - Should brands help the government by handing over their customer data?
09 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
How mega-brands lose it
Alan Mitchell
 

  Not surprisingly, I've had a bit of push back to my suggestion that Google is a slow-mo train crash...

 
 
That Groupon Feeling
Ian Moore
 

I've been wondering how long it takes for Groupon fatigue to set in. There's a certain kind of repetitive stress...

 
 
Brands can resonate on two levels รข€" globally and very locally and this should work through into their media channels.
Sue Unerman
 

Last month on a shopping trip to New York with two teenagers, I found myself sitting quietly in Hollister on...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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