Digital PM - Proximity, Lindeman's, Simply Tap, The value of a social media fan

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Proximity hires raft of new planners by Sara Kimberley 28 March 2011, 11:33AM Proximity London has made a raft of new hires to strengthen its strategic capabilities after a series of new business wins, including Lloyds TSB. Lindeman's drives wine and book club with social media activity by Gemma Charles 28 March 2011, 12:50PM New world wine brand Lindeman's has launched a wine and book club as part of a multi-channel social media campaign designed to boost awareness of the brand and help it engage further with its core consumers. Mobile retail service Simply Tap prepares launch by Daniel Farey-Jones 28 March 2011, 12:25PM A new mobile payments brand, Simply Tap, is to launch an app and SMS service at the end of the summer, allowing consumers to buy any product on any phone via codes seen in-store and in ads. The value of a social media fan by Rob Dreblow and Duncan Southgate 28 March 2011, 08:00AM Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Harry Potter films hit Facebook as Warner expands service by Sarah Shearman, 28 March 2011, 10:30AM Holy Moly sells 50% stake to Endemol by Daniel Farey-Jones, 28 March 2011, 09:15AM IAB celebrates creativity with Artvertising Award by Staff, 28 March 2011, 08:30AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Babes, bars & sunburnt Brits* TESS ALPS 28/03/2011 What accounting rules and pigs have in common Bob Willott 28/03/2011 What's Maurice Lévy's game? Bob Willott 22/03/2011 Two lords a-leaping…into media jobs TESS ALPS 16/03/2011 Move over Facebook, here comes Geekbook! Mark Tomkins, TDA 16/03/2011 Latest jobs Digital Marketing Manager Recruiter Blue Skies Marketing Recruitment Salary £35000 - £40000 per annum Location Northamptonshire Motion Graphics Designer Recruiter ECOM Recruitment Salary £25-35k Location Digital Account Manager (Display/ Direct Response) Recruiter ECOM Recruitment Salary Up to £30K + Bonus Location London Client Director - Consumer Brands Recruiter Major Players Salary £50000 - £60000 per annum Location London Mid-Weight Designer/Art Director Recruiter ECOM Recruitment Salary £25-35k Location Advertising Agency Senior Planner Recruiter Escape Hatch Media Recruitment Salary £50-70K plus benefits Location South Coast   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders