Wednesday 30 March 2011

Media AM - BBC Magazines, Dave, Ocado, The Independent, MediaCom, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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BBC Magazines and Bauer titles
Bauer closes in on BBC Magazines as Future and Burda drop out
Arif Durrani and Katherine Levy, 30 March 2011

BBC Worldwide has entered into protracted negotiations with German publisher Bauer Media...

  
Dave: UKTV lodges appeal over trademark bid
UKTV lodges Dave trademark appeal
Maisie McCabe, 30 March 2011

UKTV has lodged an appeal with the European Union against the decision...

  
Ocado: targeting UK regions through outdoor ads
Ocado targets UK regions via outdoor campaign
John Reynolds, 30 March 2011

Ocado, the internet grocer, is launching a major outdoor ad campaign as...

  
The Independent: apps for BlackBerry, iPhone and Android smartphones
The Independent launches free smartphone app
Mark Banham, 30 March 2011

The Independent is to launch a free smartphone app for Android, iPhone...

  
Mars/Wrigley Canada: media business handed to MediaCom
MediaCom wins Mars/Wrigley media account in Canada
Arif Durrani, 30 March 2011

MediaCom Canada has won the traditional and digital media responsibilities for all...

  
The Times: Promotes its online products
Paper Round (30 March) - Which clients are advertising in the national press?
Sarah Johnson, 30 March 2011

Supermarkets target newspaper readers with deals and Mother's Day suggestions across today's...

  
*   Also in the News
*
Times digital subscribers revealed at 79,000
Mark Banham, 29 March 2011
Q magazine tempts subscribers with unreleased Foo Fighters album
Katherine Levy, 29 March 2011
NYT paid-for website offered free to Kindle subscribers
John Reynolds, 29 March 2011
Big Sky Banners merges into Outdoor Plus
Maisie McCabe, 29 March 2011
Ford drives Focus launch with £4m campaign
Daniel Farey-Jones, 29 March 2011
 
 
Blogs & Forums
Latest Blog Entries
Welcome breaks
TESS ALPS

So, it's engagement then.  C4 has decided that is to be the theme of the next in their successful Plannertarium...

Are we getting closer to TV viewers and consumers?
Mark Banham

Thought I'd just flag up Channel 4's latest innovation in television advertising, extending the work it released last year with...

The Advent of TV Ad Targeting
David Amodio

This is a post by Kathryn Jefferies, head of media, Equi=Media TV ad targeting is set to be a...

Silos are for missiles
Ivan Clark

Last night I went to celebratory drinks for Eric Newnham, probably the best connected man I know in media....

What did you do at the weekend?
Sue Unerman

At a recent discussion about the future of media being cross boundary, one of the speakers raised the idea that...

What sort of officers shop at the Officers Club?
Jeremy Lee

I know quite a few people who are, or have been, army officers.   Nice blokes generally - you probably...

What?s Maurice Lévy?s game?
Bob Willott

Is Maurice Lévy chasing every possible acquisition in the hope that he can outgrow WPP and Omnicom before he retires?  ...

 
 
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