Friday 18 March 2011

Media AM - COI set to be scrapped, MediaCom, Telegraph, product placement, BA

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Media AM Bulletin
 
 
 
*   Latest News
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COI : being replaced with Government Communications Centre
COI to be replaced by Government Communications Centre
Gemma Charles, 18 March 2011

The Government has been recommended to replace its 65-year-old advertising body COI...

  
DFS: media account goes to MediaCom
MediaCom wins consolidated £92m DFS media business
Katherine Levy, 18 March 2011

DFS Furniture, the furniture retailer, has appointed WPP's MediaCom to handle its...

  
Telegraph Media Group: rise in ad revenue boosts profits
Telegraph profits lift 11% in 2010 as advertising recovers
Arif Durrani, 18 March 2011

Telegraph Media Group has posted an 11% increase in pre-tax profits in...

  
Product placement: ITV ad spot debuts on This Morning programme
First TV product placement returns 5:1 media value
Daniel Farey-Jones, 18 March 2011

Nestlé could receive more than £500,000 media value, against its £100,000 investment,...

  
BA: readies live event at Westfield
BA readies live digital outdoor campaign at Westfield
Ed Owen, 18 March 2011

British Airways is running a live outdoor campaign this weekend, which will...

  
The Mirror: promotes free Cheltenham bets
Paper Round (18 March) - Which clients are advertising in the national press?
Sarah Johnson, 18 March 2011

Marks & Spencer advertises its Wardrobe Clear Out event, while Sainsbury's and...

  
*   Also in the News
*
Desmond puts magazines up for sale
John Reynolds, 17 March 2011
Richard Desmond's four decades in magazines
Mark Banham, 17 March 2011
ISBA: Collaboration is 'the future', says ITV's Hazlitt
Sarah Shearman, 17 March 2011
ISBA: Industry faces 'rocky year ahead', warns ad body's chief
Maisie McCabe, 17 March 2011
ISBA: Advertising is 'absolutely integral' to Sky, says Darcey
Maisie McCabe, 17 March 2011
ISBA: 'Ad industry has nothing to apologise for' says Coors chief
Sarah Shearman, 17 March 2011
 
 
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