Breaking news from Brand Republic - ASA, Interflora, iPad, HuffPo, NatMag, Gumtree

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news ASA launches tongue-in-cheek ad campaign by Sara Kimberley 25 March 2011, 08:48AM The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years to raise public awareness of its regulatory role. Interflora set for victory in AdWords legal battle with M&S by Daniel Farey-Jones 25 March 2011, 09:05AM Legal experts are predicting a decline in the practice of brands buying other company's trademarks as search keywords, after a recommendation has backed Interflora's fight to stop M&S buying the search term "Interflora". One in five men read their iPad on the toilet by Katherine Levy 25 March 2011, 08:36AM With consumers set to get their hands on the iPad 2 today, new research reveals that one in five men read their iPad in the bathroom and almost everybody uses it every day of the week. Huffington Post to launch in the UK by Katherine Levy 25 March 2011, 09:10AM Arianna Huffington has revealed plans to roll out a UK edition of the Huffington Post, which she co-founded in the US in 2005. NatMag builds central advertising unit by Katherine Levy 25 March 2011, 09:04AM The National Magazine Company is assembling a central advertising sales unit, Hearst UK Cross Media, under the direction of group commercial director Matt Salmon. Gumtree launches TV campaign by Loulla-Mae Eleftheriou-Smith 25 March 2011, 09:45AM Gumtree.com, the classified website, is launching its latest ad campaign to demonstrate the "ease and speed" of using the website to sell personal items. Swiftcover invites commuters to get into bed with Little Iggy by Loulla-Mae Eleftheriou-Smith 25 March 2011, 09:25AM Swiftcover.com, the motor insurer behind ads featuring rock star Iggy Pop, is bringing the Little Iggy puppet to Waterloo station all next week in an experiential, radio and Facebook campaign. Bacardi rolls out new varieties for pre-mixed range by Sarah Shearman 25 March 2011, 08:33AM Bacardi is expanding its pre-mixed and ready-to drink ranges with the introduction of a pina colada cocktail, rum and ginger beer, and rum and zero calorie cola. Trading Places: This week's people moves by Staff 25 March 2011, 09:21AM Mark Lund's swift return to adland as founder of new agency Now was the surprise announcement this week, in BR's round-up of the industry moves in advertising, marketing and media. Paper Round (25 March) - Which clients are advertising in the national press? by Sarah Johnson 25 March 2011, 09:35AM The Euro Millions lottery advertises a record breaking jackpot across the tabloids today. Adland The UK's biggest advertising, media and digital agencies, mapped. View the map   Intelligence Social media: the ownership battle between marketing, PR and customer relations by Andrew McCormick 24 March 2011, 08:00AM Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while below, a variety of agencies make their case for... Viewers' attitudes to product placement by Adele Gritten 23 March 2011, 08:00AM Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov. Is the paywall debate swinging in News Int's direction? by Euan Mackay 22 March 2011, 08:00AM Newspaper users could be coming round to the idea of paying for content online, writes Euan Mackay, associate director at Kantar Media. Think BR Far from being a disposable idea, pop-ups are here to stay Pop-up shops are now part of the marketing mainstream, writes Alex Johns, MD, Brandnew Corporation. Â Also in the news Newspaper ABCes: Independent overtakes Mirror online by John Reynolds, 24 March 2011, 02:43PM Regional agencies face challenge from London dominance by Mark Banham, 24 March 2011, 04:36PM M&C Saatchi revenue surges 21% to £125.1m by Sara Kimberley, 24 March 2011, 12:25PM Tensions mount over Channel 4's £1bn contract with UKTV by Maisie McCabe, 24 March 2011, 11:46AM Latest Blog Entries Hurrah! An Olympic marketing campaign that isn't rubbish Alex Brownsell, 25 March 2011 Reversing the tide of opt-outs Alan Mitchell, 25 March 2011 Dell adheres to golden mantra of unaddressed Philip Rickets, Head of Door to Door, Royal Mail, 24 March 2011 The Advent of TV Ad Targeting David Amodio, 24 March 2011 Silos are for missiles Ivan Clark, 24 March 2011 What did you do at the weekend? 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