Thursday 17 March 2011

DM Bulletin from Brand Republic - Royal British Legion, Gary Sharpen, O2, Hilton Hotels, Creative Strategy

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Royal British Legion kicks off £3m DM pitch
Royal British Legion kicks off £3m DM pitch
by Sara Kimberley
17 March 2011, 11:40AM
The Royal British Legion, the charity that supports people who have served or are serving in the British Armed Forces, has put its £3 million direct marketing account up for review.
Gary Sharpen to step down from WDMP
Gary Sharpen to step down from WDMP
by Jeremy Lee
17 March 2011, 10:45AM
Gary Sharpen, the executive creative director of WDMP, is leaving the agency after three years to pursue other interests.
O2 personalised marketing service scheme attracts 2m customers
O2 personalised marketing service scheme attracts 2m customers
by Ed Owen
16 March 2011, 12:41PM
O2's specialist marketing service, which offers advertisers personalised campaigns, claims to have hit the two million registered-user mark in 16 months.
Hilton Hotels overhauls loyalty programme
Hilton Hotels overhauls loyalty programme
by Loulla-Mae Eleftheriou-Smith
15 March 2011, 01:10PM
Hilton Worldwide, the luxury hotel business, is rebranding its HHonours loyalty scheme to encourage consumers to view the redeemable points as "experiences".
CREATIVE STRATEGY: AgeUK adds chat value to internal comms
CREATIVE STRATEGY: AgeUK adds chat value to internal comms
by Simon Kershaw
16 March 2011, 03:36PM
Internal communications don't have to be dull, as demonstrated by the latest work for AgeUK.
Top marketers to speak at BrandMAX
Top marketers to speak at BrandMAX
by Jeremy Lee
17 March 2011, 10:50AM
Brands including Nike, Gatorade, Tourism Queensland, Walkers and YeoValley will be sharing the secrets of their campaign successes at BrandMAX, a two-day conference and networking event for senior marketers this September.
BSkyB's targeted ad system is 'ready'
BSkyB's targeted ad system is 'ready'
by Ed Owen
15 March 2011, 02:30PM
BSkyB is able to deliver targeted ads during live broadcasts, with small software updates needed to enable its AdSmart service, but is delaying an official launch according to sources.
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