Thursday, 24 March 2011

Campaign Daily Fix - Now, Ad Association spend figures, WPP, Toshiba, Rana Pasta, Pernod Ricard

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Campaign Daily Fix
 
24 March 2011  
Latest News
Townshend, Waters and Lund
Trio unveil Now start-up
Campaign staff, 24 March 2011

John Townshend, the former creative partner of Rapier, the outgoing COI chief Mark Lund and strategist Kate Waters are teaming up to launch a communications agency called Now.

 
The AA's Tim Lefroy
AA figures predict continuing ad recovery
Daniel Farey-Jones, 24 March 2011

Ad spend is predicted to grow by 2.9 per cent this year to £15.95 billion as the market continues to recover from its 2009 decline.

 
Budget 2011 paves way for Sorrell's WPP to return to UK
Budget 2011 paves way for Sorrell's WPP to return to UK
Arif Durrani, 23 March 2011

Martin Sorrell, founder and chief executive of WPP, believes today's Budget could have paved the way for his marketing, advertising and research group to return to the UK.

 
Toshiba has called a pan-Euro ad review
Toshiba kicks off pan-Euro creative pitch
Anne Cassidy, 24 March 2011

Toshiba, the Japanese electronics giant, is reviewing its estimated £20 million pan European advertising account.

 
Giovanni Rana…will hold talks with agencies
Leagas Delaney resignation forces Giovanni Rana review
Sara Kimberley, 24 March 2011

Giovanni Rana, the Italian pasta brand, is reviewing its £2 million ad business after splitting with Leagas Delaney due to creative differences.

 
Wyborowa brand is up for pitch
Agencies line up for global Pernod Ricard task
Matt Williams, 24 March 2011

Pernod Ricard is holding a review of the global advertising for its portfolio of vodka brands.

 
 
Also in the News
Mini in search for UK digital agency
Anne Cassidy, 24 March 2011
Bose calls pitch for £20m pan-Euro media
Katherine Levy, 24 March 2011
 
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Latest Work
Wrangler 'stunt' by Fred & Farid
Wrangler 'stunt' by Fred & Farid
23 March 2011

Wrangler has launched new print and digital work for its ongoing 'We Are Animals' campaign, to publicise its spring/summer campaign.

 
M&S 'spring' by RKCR/Y&R
Marks & Spencer 'spring' by RKCR/Y&R
23 March 2011

Marks and Spencer's is launching a spring clothing campaign, with a 50-second TV ad by RKCR/Y&R, showcasing new product lines and the new "only at your M&S" slogan.

 
More Work
 
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