Thursday, 17 March 2011

Breaking news from Brand Republic - Carling, Aegis, tuition fees brief, MediaVest, Weight Watchers

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Latest news
BMB wins Grolsch but Carling reviews
BMB wins Grolsch but Carling reviews
by Anne Cassidy
17 March 2011, 08:00AM
Carling, the Molson Coors brand, is reviewing its £7m advertising account through ISBA.
Aegis profits drop 25% to £68m despite new revenue high
Aegis profits drop 25% to £68m despite new revenue high
by Katherine Levy
17 March 2011, 08:48AM
Aegis, the international media-buying and research group, has posted its lowest profits in at least five years, despite revenues climbing 8.4% to a new high of £1.46bn.
Government hunts agency to quell tuition fee anger
Government hunts agency to quell tuition fee anger
by Sara Kimberley
17 March 2011, 08:00AM
The Government is looking for an agency to create an advertising campaign explaining the controversial hike in university tuition fees in England.
Aegis prepares to bid for MediaVest
Aegis prepares to bid for MediaVest
by Jeremy Lee
17 March 2011, 08:00AM
Aegis Media is plotting a bid for the independent Manchester-based media agency MediaVest and is expected to swoop within weeks.
Weight Watchers in £12m creative pitch
Weight Watchers in £12m creative pitch
by Anne Cassidy
17 March 2011, 08:00AM
Weight Watchers, the diet club and slimming foods brand, is reviewing its £12m consolidated advertising account.
Mayor calls tourism pitch
Mayor calls tourism pitch
by Matt Williams
17 March 2011, 08:00AM
Boris Johnson seeks agency to provide new approach to promoting London
Tourism Ireland launches 'guerrilla' St Patrick's campaign
Tourism Ireland launches 'guerrilla' St Patrick's campaign
by Ed Owen
17 March 2011, 09:41AM
Tourism Ireland is making the most of St Patrick's Day with a campaign that invites revellers to attend The Afterparty via pubs and social media.
Pepsi picks CHI for new energy drink
Pepsi picks CHI for new energy drink
by Matt Williams
17 March 2011, 08:00AM
PepsiCo has appointed CHI & Partners to handle the launch of an energy drink in the UK, after a pitch.
Dr Martens sets sights on fashion positioning
Dr Martens sets sights on fashion positioning
by Nina Rosandic
17 March 2011, 08:00AM
Footwear manufacturer Dr Martens is preparing to relaunch as a broader British fashion brand as part of a drive to improve global sales.
FT in awareness push for Budget coverage
FT in awareness push for Budget coverage
by Sara Kimberley
17 March 2011, 09:18AM
The Financial Times is promoting its coverage of next week's Budget with a strategic ad campaign.
Paper Round (17 March) - Which clients are advertising in the national press?
Paper Round (17 March) - Which clients are advertising in the national press?
by Sarah Johnson
17 March 2011, 09:09AM
Car manufacturers take very different strategies in today's papers, while the tabloids encourage readers to place a bet at the Cheltenham races.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

View the map
 
Intelligence
Brits and their bank holidays
Brits and their bank holidays
by Phil Charter
17 March 2011, 08:00AM
The bank holiday period at the end of April, extended due to the the Royal Wedding, will provide media, retail and tourism with a welcome economic boost, writes Clear Channel's Phil Charter.
Sharp's image makeover
Sharp's image makeover
by Suzy Bashford
17 March 2011, 12:00AM
Can passe consumer electronics brands ever really engineer a full-scale revival, asks Suzy Bashford.
Google gets into price comparison
Google gets into price comparison
by Sarah Shearman
16 March 2011, 06:00AM
Google's purchase of BeatThatQuote is set to shake up the price-comparison arena.
Think BR

Short-sighted pricing strategies will devalue mobile

Apple's iAd rate-cut could have a big impact, writes O2 Media's Shaun Gregory.

Ă‚

Also in the news
News Corp/Sky merger 'attractive', says IPA
by Maisie McCabe, 16 March 2011, 03:56PM
IPC Media emerges from review 20 brands lighter
by Arif Durrani, 16 March 2011, 03:50PM
Social networks become most popular online destinations in the UK
by Sarah Shearman, 16 March 2011, 04:25PM
O2 personalised marketing service scheme attracts 2m customers
by Ed Owen, 16 March 2011, 12:41PM
Richard Hartell to leave Starcom UK for US role
by Mark Banham, 16 March 2011, 12:03PM
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