Breaking news from Brand Republic - BBC Magazines, Phones4U, Friends Life, Air NZ, Ocado

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Bauer closes in on BBC Magazines as Future and Burda drop out by Arif Durrani and Katherine Levy 30 March 2011, 08:30AM BBC Worldwide has entered into protracted negotiations with German publisher Bauer Media Group as the 12-month hunt to find a publishing partner for its BBC Magazines portfolio nears completion. Phones4U ad drive to put Android to the fore by Sarah Shearman 30 March 2011, 08:30AM Phones4U is plotting a major marketing push to drive sales of Android phones. Insurance brand Friends Life launches debut campaign by Alex Brownsell 30 March 2011, 08:30AM Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing campaign. Air NZ goes for laughs in passenger safety film by Loulla-Mae Eleftheriou-Smith 30 March 2011, 08:30AM Air New Zealand has released a comedy safety film that features US fitness personality Richard Simmons and the airline's cabin crew. Ocado targets UK regions via outdoor campaign by John Reynolds 30 March 2011, 08:30AM Ocado, the internet grocer, is launching a major outdoor ad campaign as it tries to establish itself in more regions of the UK. Sean Lock plays dodgy landlord in Shelter film by Daniel Farey-Jones 30 March 2011, 08:50AM Housing charity Shelter has released a humorous film starring comedian Sean Lock to raise awareness of the dangers posed by unscrupulous private landlords. Kate Garraway readies celebrity online voucher site by Sarah Shearman 30 March 2011, 08:51AM Kate Garraway, a presenter of ITV1's 'Daybreak', has signed up 12 celebrities for the forthcoming launch of her online daily deals service, Goodypass.com. UKTV lodges Dave trademark appeal by Maisie McCabe 30 March 2011, 09:30AM UKTV has lodged an appeal with the European Union against the decision that it could not register the word "Dave" as a trademark, following opposition from Dave, the Engine-owned branding consultancy. Coke holds top spot as F1 hits number three by Daniel Farey-Jones 30 March 2011, 09:16AM The start of this year's Formula 1 championship helped elevate an updated F1 app to number three in this week's branded app chart. Content key to marketing in social media, says P&G exec by Sarah Shearman 29 March 2011, 03:53PM Content is the best currency in social media, according to Usama Al-Qassab, e-commerce marketing and digital innovation team leader at Procter & Gamble. Big Sky Banners merges into Outdoor Plus by Maisie McCabe 29 March 2011, 03:35PM Outdoor Plus has amalgamated banner specialist Big Sky Banners in an all share deal, in which Gary Newton, Big Sky Banners' managing director, will take a minority stake in the outdoor media owner. Paper Round (30 March) - Which clients are advertising in the national press? by Sarah Johnson 30 March 2011, 09:10AM Supermarkets target newspaper readers with deals and Mother's Day suggestions across today's press. Adland The UK's biggest advertising, media and digital agencies, mapped. View the map   Intelligence The value of a social media fan by Rob Dreblow and Duncan Southgate 28 March 2011, 08:00AM Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown. P&G, Unilever and Reckitt: the corporate brands that came out of the shadows by Loulla-Mae Eleftheriou-Smith 29 March 2011, 05:00AM FMCG firms want consumers to get to know their corporate side, writes Loulla-Mae Eleftheriou-Smith. Social media: the ownership battle between marketing, PR and customer relations by Andrew McCormick 24 March 2011, 08:00AM Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while below, a variety of agencies make their case for... Think BR Helen Edwards on Branding: The sensitive art of pricing Marketers must use the rise in commodity prices as the impetus to re-engage with consumers  Also in the news Gatorade rebrands as 'G' by Loulla-Mae Eleftheriou-Smith, 29 March 2011, 01:05PM Brands need to look beyond 'fans', says Facebook leader by Sarah Shearman, 29 March 2011, 12:03PM Times digital subscribers revealed at 79,000 by Mark Banham, 29 March 2011, 04:10PM Twitter brings Dorsey back for product development by Daniel Farey-Jones, 29 March 2011, 02:50PM NYT paid-for website offered free to Kindle subscribers by John Reynolds, 29 March 2011, 02:16PM Q magazine tempts subscribers with unreleased Foo Fighters album by Katherine Levy, 29 March 2011, 12:45PM Latest Blog Entries Why is the landscape of financial services advertising like this? Louise Kennedy, 30 March 2011 Old-school branding HELEN EDWARDS, 29 March 2011 Created in Britain Scott Knox, 29 March 2011 STRATEGY IS WHAT. TACTICS IS HOW. Dave Trott, 29 March 2011 Are we getting closer to TV viewers and consumers? Mark Banham, 29 March 2011 Endings And Beginnings Rachel Brushfield, 28 March 2011 Latest jobs Email Marketing Executive Recruiter Propel Salary £28000 - £30000 per annum + 10% bonus, Bupa Location London Marketing Development Officer Recruiter Adam Recruitment Salary £25000 - £30000 per annum Location Reading Senior Account Manager, telecoms, London Recruiter Dynamic New Alliances Salary Up to £38K Location Central London Digital Project Manager / Producer Recruiter Major Players Salary £28000 - £35000 per annum Location London INTEGRATED agency - SOUTH WEST LONDON - Account Manager or Senior Account Manager - £25k-37K Recruiter Judi Patton Salary 25k-35K or freelance day rate Location South West London Data Operations Analyst Recruiter Direct Recruitment Salary £30k Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders