Wednesday, 9 March 2011

Marketing Daily - Starbucks marketing chief, Industry memo to Tesco, HSBC, John Lewis

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland
Gemma Charles,
09 March 2011
 

Starbucks' chief marketer Brian Waring is marketing to a new coffee generation....

Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland
 
 
Memo to new Tesco CEO: tips from the marketing trade
Rachel Barnes,
09 March 2011
 

Tesco's new boss, Philip Clarke, has big shoes to fill as he...

Sir Terry Leahy passed over the Tesco reins to Philip Clarke last week
 
 
HSBC to focus on golf and rugby as sponsorship spend drops 20%
John Reynolds,
09 March 2011
 

HSBC has reiterated its commitment to focusing its sport sponsorship spend on...

HSBC: targets rugby and golf
 
 
John Lewis profits soar 20%
Ed Owen,
09 March 2011
 

The John Lewis Partnership has reported a 20% leap in pre-tax profits...

John Lewis: pre-tax profits leap 20%
 
 
Nokia readies super-cheap phone for emerging markets
Ed Owen,
09 March 2011
 

Nokia is releasing a new music-oriented handset, the X1-00, in April, which...

Nokia X1-00: targets emerging markets
 
 
Metro elevates responsibilities of top marketer
John Reynolds,
09 March 2011
 

Metro, the free morning newspaper, has increased the responsibilities of its top...

Metro: increased the responsibilities of its top marketer
 
 
 
Also in the News
 
Burton's Foods makes two marketing appointments
Loulla-Mae Eleftheriou-Smith,
09 March 2011
 
UK sport fans most prolific tweeters in Europe
John Reynolds,
09 March 2011
 
Nintendo partners with HMV for 3DS launch
Loulla-Mae Eleftheriou-Smith,
09 March 2011
 
Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?
Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO,
09 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
It is better to be lucky than rich. And Adam Crozier is both
Jeremy Lee
 

Adam Crozier's salary - one story, two interpretations.   According to the Guardian, the ITV chief executive 'earned' his whopping...

 
 
Jeeves jeans
Greg Taylor
 

French label A.P.C is blurring the traditional boundaries between second hand clothing and new fashion products by introducing a range...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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