Tuesday 15 March 2011

Digital PM - Diesel, Cancer Research, Twitter/AOL, Singapore Airlines, Absolute, BR app chart

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Diesel invites people to join stupid society on fantasy island
Diesel invites people to join stupid society on fantasy island
by Sara Kimberley
15 March 2011, 12:25PM
Diesel has kicked-off its online 'Diesel Island' campaign, which asks people to contribute to an entirely new and stupid society on a remote island.
Deluded rapper fronts Cancer Research sunbed campaign
Deluded rapper fronts Cancer Research sunbed campaign
by Sarah Shearman
15 March 2011, 10:40AM
Cancer Research UK is launching a spoof rap video today (15 March) to convince young "tanaholics" about the dangers of using a sunbed.
Twitter's Biz Stone takes advisory role at AOL
Twitter's Biz Stone takes advisory role at AOL
by Sarah Shearman
15 March 2011, 03:31PM
Twitter co-founder Biz Stone has been appointed by AOL to become its first "social impact advisor".
Singapore Airlines cuts fuel costs by converting magazines to digital
Singapore Airlines cuts fuel costs by converting magazines to digital
by Katherine Levy
15 March 2011, 11:05AM
Singapore Airlines has implemented digital versions of its in-flight magazines in a bid to reduce fuel costs, according to international magazine body Fipp.
Absolute Radio boss claims 70%-80% lift in engagement with iAds
Absolute Radio boss claims 70%-80% lift in engagement with iAds
by Ed Owen
15 March 2011, 04:00PM
Absolute Radio has published figures for its use of iAds, which leader Clive Dickens calls "over and above" the level of digital engagement seen on other digital ad platforms.
Lottery proves the draw in BR app chart
Lottery proves the draw in BR app chart
by Daniel Farey-Jones
15 March 2011, 04:05PM
The National Lottery app has forged into second place in the BR app chart in a quiet week for new entries.
Intelligence

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Also in the news
Twitter users send one billion tweets per week
by Sarah Shearman, 15 March 2011, 08:53AM
Guinness launches 'friendly' Facebook app
by Sarah Shearman, 15 March 2011, 08:30AM
Irish digital agency opens Soho office
by Daniel Farey-Jones, 15 March 2011, 10:25AM
Think BR: SXSW Interactive...It's all about the second screen
by Nigel Gwilliam, 15 March 2011, 10:30AM
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From the blogs
WFCA: An object lesson in how not to become a public company
Bob Willott
14/03/2011
When outdoor and online ads collide
Jack Wallington
14/03/2011
It's payback time for aggressive acquirers
Bob Willott
08/03/2011
Will WPP be celebrating on Friday?
Bob Willott
28/02/2011
Keeping safe and social
Nick Stringer
25/02/2011
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