Monday, 21 March 2011

Breaking news from Brand Republic - Twitter, Jose Cuervo, BK, Robinsons, Toyota

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Twitter at five: the rise of the tweet
Twitter at five: the rise of the tweet
by Sarah Shearman
21 March 2011, 09:30AM
On this day in 2006, Jack Dorsey, Twitter's co-founder and chairman, sent the first official message on the micro-blogging platform.
Diageo considers bid for Jose Cuervo
Diageo considers bid for Jose Cuervo
by Ed Owen
21 March 2011, 09:30AM
Diageo is considering a £1.2bn bid for the Mexican tequila brand Jose Cuervo, according to reports.
Burger King hunts agency after Crispin Porter split
Burger King hunts agency after Crispin Porter split
by Sara Kimberley
18 March 2011, 05:06PM
NEW YORK - Burger King, the fast-food giant, is hunting for an advertising agency after splitting from global ad agency Crispin Porter & Bogusky after over seven years.
Britvic launches Robinsons into sweets category
Britvic launches Robinsons into sweets category
by Loulla-Mae Eleftheriou-Smith
21 March 2011, 09:50AM
Britvic, the soft-drink distributor and manufacturer, has expanded its Robinsons brand outside cordials and into the confectionery market, by introducing a range of boiled and jellied sweets.
Toyota GB marketing director John Thomson to leave following reshuffle
Toyota GB marketing director John Thomson to leave following reshuffle
by Alex Brownsell
21 March 2011, 09:56AM
Toyota has abolished the role of UK marketing director following a review of its management structure.
E.ON talks home energy savings with experiential campaign
E.ON talks home energy savings with experiential campaign
by Loulla-Mae Eleftheriou-Smith
21 March 2011, 08:30AM
E.ON, the power and gas company, has launched an experiential campaign that demonstrates how easily consumers can save energy in the home.
Daily Star lifts Saturday and weekday cover price
Daily Star lifts Saturday and weekday cover price
by John Reynolds
21 March 2011, 08:51AM
The Daily Star has made selected cover price rises, increasing its Saturday issue by 5p to 55p, and the price of its weekday issue by 5p to 30p in the central region, which includes Birmingham.
Unilever gets UK approval for Alberto Culver deal with bar soap concession
Unilever gets UK approval for Alberto Culver deal with bar soap concession
by Ed Owen
18 March 2011, 05:40PM
The Office of Fair Trading (OFT) has decided not to refer the $2.4bn takeover of Alberto Culver by Unilever to the Competition Commission, and instead taken an assurance from Unilever that it will offload Culver's bar soap division.
Paper Round (21 March) - Which clients are advertising in the national press?
Paper Round (21 March) - Which clients are advertising in the national press?
by Sarah Johnson
21 March 2011, 09:35AM
Airlines and travel agents target newspaper readers today with deals and summer offers for flights.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

View the map
 
Intelligence
Brits and their bank holidays
Brits and their bank holidays
by Phil Charter
17 March 2011, 08:00AM
The bank holiday period at the end of April, extended due to the the Royal Wedding, will provide media, retail and tourism with a welcome economic boost, writes Clear Channel's Phil Charter.
Sharp's image makeover
Sharp's image makeover
by Suzy Bashford
17 March 2011, 12:00AM
Can passe consumer electronics brands ever really engineer a full-scale revival, asks Suzy Bashford.
Google gets into price comparison
Google gets into price comparison
by Sarah Shearman
16 March 2011, 06:00AM
Google's purchase of BeatThatQuote is set to shake up the price-comparison arena.
Think BR

OFT tightens reins on celebrity Twitter endorsements

Tread carefully with paid-for endorsements on social media, writes Brinsley Dresden, Lewis Silkin LLP.

Â

Also in the news
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Kylie meets her biggest fan in Xbox film
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Android provides half of US mobile ad impressions
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Media Bitch's Diary 18 March
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