Friday, 11 March 2011

Campaign Daily Fix - Naked, Nikon, Corsodyl, Sky, TBWA

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Campaign Daily Fix
 
11 March 2011  
Latest News
Landor: appoints Jane Geraghty
Naked MD Geraghty leaves to join Landor Associates
Sara Kimberley, 11 March 2011

Jane Geraghty, Naked Communications managing director, is leaving the agency after three years at the helm to join WPP-owned brand consulting and design firm, Landor Associates, in the same role.

 
Nikon: set to launch third series of I AM ad campaign
Nikon to launch third 'I AM' series TV ad
Sara Kimberley, 11 March 2011

Nikon is preparing to launch the third instalment of its 'I AM' ad campaign for its Coolpix compact camera in April.

 
Corsodyl: mint mouthwash 'gorgeous' campaign
Corsodyl prepares next wave of £7m 'gorgeous' campaign
Loulla-Mae Eleftheriou-Smith, 11 March 2011

Corsodyl is launching the next series of ads for its Mint Mouthwash 'Gorgeous' campaign to educate consumers about gum disease.

 
Sky: signs deal with TRESemmé
Sky signs first product placement deal with TRESemmé
Maisie McCabe, 10 March 2011

TRESemmé, the Alberto Culver hair care brand, has signed a deal to sponsor the British and Irish versions of 'Next Top Model', in a deal that will include product placement,...

 
TBWA Greater China hires Edmund Choe as co-president
TBWA Greater China hires Edmund Choe as co-president
Kate Nicholson, 11 March 2011

SHANGHAI - TBWA Greater China has appointed Edmund Choe as co-president and head of creative.

 
 
Also in the News
New business leagues (11 March 2011)
11 March 2011
MediaCom tops £1 billion... again
Suzanne Bidlake, 11 March 2011
 
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Latest Work
KY 'osito no!’ by DraftFCB Argentina
KY 'osito no!' by DraftFCB Argentina
09 March 2011

KY has developed a series of 20 online films for KY intimate gel.

 
Skittles ‘blender’ by TBWA\Chiat\Day New York
Skittles 'blender' by TBWA\Chiat\Day New York
09 March 2011

Skittles has launched a new ad for its new Blenders variant.

 
Old Spice ‘Fiji’ by Wieden & Kennedy
Old Spice 'Fiji' by Wieden + Kennedy
09 March 2011

The Old Spice launches a new spot in its campaign promoting its 'Fresh Collection', a line of deodorant, body spray and body wash all inspired by scents from some of...

 
More Work
 
Blogs
Latest Blog Entries
Euro RSCG fights back from global losses
Ian Darby

Question: When is an account loss not an account loss? Answer: When the account was really just a project. That's...

It is better to be lucky than rich. And Adam Crozier is both
Jeremy Lee

Adam Crozier's salary - one story, two interpretations.   According to the Guardian, the ITV chief executive 'earned' his whopping...

NABS with NOBS on
Steve Henry

The issue with Charlie Sheen is a complex one. But I think Frankie Boyle has the best handle on it....

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