| Latest news | |  | | | | | Procter & Gamble leads marketing upswing as majority of UK's top 100 advertisers increase spend | | |  | | | | | Twitter users send on average 140 million tweets a day and one billion tweets a week, according to new statistics released by the micro-blogging site. | | |  | | | | | House of Fraser is seeking to emulate the success of rival John Lewis by switching its marketing from local and regional promotion toward national brand-building activity. | | |  | | | | | Apple computers has applied to trademark the famous Apple logos used by the Beatles for their record label, also called Apple. | | |  | | | | | McDonald's 1,200 UK outlets will display calorie information on menu boards from September, as the fast food chain signs up to the Government's "responsibility deal" on public health. | | |  | | | | | Guinness has launched an augmented reality Facebook app, which pours and shares a virtual pint, ahead of St. Patrick's Day later this week (17 March). | | |  | | | | | Starcom MediaVest has appointed Barbara Kittridge as global client managing director. | | |  | | | | | Mobile company Everything Everywhere has taken the first steps to differentiate its two brands, with Orange focusing on entertainment and T-Mobile targeting consumers through social media. | | |  | | | | | Drinks brand Innocent is rolling out a campaign that will target mothers, as it looks to capitalise on the sales growth of its children's range. | | |  | | | | | The government has unveiled its controversial 'responsibility deal', backed by more than 170 organisations such as Tesco, Unilever and Diageo. | | |  | | | | | Interbrand chairman Rita Clifton has been appointed as the new chairman of social enterprise charity group BTCV, formerly the British Trust for Conservation Volunteers. | | |  | | | | | Sport takes a leading role the national papers today with extensive coverage of the Cheltenham Festival and the Olympics, as the Games' marketing strategy gathers pace. | | | | | Adland | 
| The UK's biggest advertising, media and digital agencies, mapped.
View the map | | | | | | Intelligence | |  | | | | | Fifty two percent of iPad users read a magazine or newspaper on their device every day, according to YouGov's latest TabletTrack report. | | |  | | | | | While the BRIC countries might present some risks for marketers, the potential profits are worth it, according to the latest research from Global TGI. | | |  | | | | | Brand innovations are continuing to drive a long-term revival in the fortunes of the once-again trendy cider sector. | | | | | | | Latest jobs | | | Art Director | | Recruiter Major Players | | Salary £50000 - £65000 per annum | | Location London | | | | |  | | |
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