Tuesday 22 March 2011

Marketing Daily - Top 100 online advertisers in 2011; plus P&G's ad plans, Britvic, Weetabix, and the new middle class

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
P&G launches first UK campaign promoting corporate brand
Loulla-Mae Eleftheriou-Smith,
22 March 2011
 

Procter & Gamble (P&G) is to bring its corporate brand to the...

P&G: launch corporate brand ads in North America around Vancouver Games
 
 
Top 100 online advertisers: Brands rein in online display adspend
Nicola Clark,
22 March 2011
 

More than a third of the UK's top 100 online advertisers reduced...

O2: top spender on online advertising in 2010
 
 
Biggest brands: Top 100 online advertisers 2011
Adam Wood,
22 March 2011
 

Some big brands are switching their spend away from online display advertising...

O2: this year's top online advertisers
 
 
Facebook demands £50,000 media investment from brands for Deals tool
Sarah Shearman,
22 March 2011
 

Brands that opt to use Facebook Deals, the social network's location-based advertising...

Facebook: charging brands £50,000 for its Deals service
 
 
Brands ramp up spend on mobile ad platforms
Sarah Shearman,
22 March 2011
 

Brands significantly increased their UK mobile marketing spend last year, as part...

Mobile adspend: boosted by smartphone uptake
 
 
Soft-drinks sales boosted by take-home category
Loulla-Mae Eleftheriou-Smith,
22 March 2011
 

UK soft-drinks sales for 2010 have grown to £9.4bn, with a 7%...

Coca-Cola: remains top selling soft drinks brand in the UK
 
 
The new middle class: 6 people marketers need to know
Gemma Charles,
22 March 2011
 

A new study gives fresh insight into the growing proportion of consumers...

Middle classes: which segment are you?
 
 
 
Also in the News
 
Editor's Comment: Looking to the post-COI era
Noelle McElhatton,
22 March 2011
 
Weetabix to push Choc and Minis ranges
John Reynolds,
22 March 2011
 
LinkedIn eyes revenue boost with marketing appointments
Sarah Shearman,
22 March 2011
 
Sony Ericsson recruits tennis stars for digital campaign
Ed Owen,
22 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Give graduates a foot up the ladder
Nicola Clark
 

Is it just me or has complaining about graduates or work experience students become the latest moan d'jour of adland?...

 
 
Mark Ritson speaks out
Alan Mitchell
 

Mark Ritson has taken me and others to task for saying we need to reinvent marketing. To experience the full majesty of...

 
 
What could the Big Society mean for brands?
Louise Kennedy
 

As we all know, the most pertinent Conservative policy is its flagship idea of the Big Society. It's not without...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Digital Marketing Manager (Social CRM,Media & Mobile), Badenoch & Clark
£52000 - £62000 per annum, City of London
Head of New Business - Digital Marketing Agency, round8
Up to £70k, London
Product Manager, Lafarge Plasterboard
c£40,000 + benefits, Bristol
Account Manager, B2B and B2C, London, Dynamic New Alliances
£25K - £27K, Central London
Senior Account Manager - Charity - inspiring & integrated agency - direct marketing focus, Firehorse
Up to £39 for right person,
Category Manager, GIM Recruitment
£50k + Benefits, Northamptonshire
CRM Manager, Stopgap
£40000 - £50000 per annum, Bedfordshire
Senior Designer, Blue Skies Marketing Recruitment
£27000 - £30000 per annum, Warwickshire
Art Director, Michael Page Marketing
£35000 to £40000 per annum, Birmingham
Senior Shopper Marketing Manager, Michael Page Marketing
£45000 to £55000 per annum, St.Albans
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