Latest news | | | | | | Martin Sorrell, founder and chief executive of WPP, believes today's Budget could have paved the way for his marketing, advertising and research group to return to the UK. | | | | | | | John Townshend, the former creative partner of Rapier, the outgoing COI chief Mark Lund and strategist Kate Waters are teaming up to launch a communications agency called Now. | | | | | | | Google has launched a print and online magazine "that brings together some of the world's leading minds to discuss the big issues facing businesses today". | | | | | | | Toshiba, the Japanese electronics giant, is reviewing its estimated £20 million pan European advertising account. | | | | | | | Pernod Ricard is holding a review of the global advertising for its portfolio of vodka brands. | | | | | | | Premier Foods has appointed the start-up agency 101 to handle the advertising for its Mr Kipling brand | | | | | | | Advertisers who want to own and control their own messages are driving a growing trend, and traditional media owners should embrace the opportunity this presents, according to Richard Pinder, chief operating officer of Publicis Worldwide. | | | | | | | Max Factor, the makeup brand, has signed pop singer Eliza Doolittle to be a "Max Colour Effect girl". | | | | | | | Five Valleys Cordials, the independent soft drinks brand, has signed a national deal with Waitrose to be stocked exclusively at the supermarket. | | | | | | | George Osborne's Budget and the death of Elizabeth Taylor dominate the papers today, with The Sun even relegating its page three model to page nine. | | | | Adland |
| The UK's biggest advertising, media and digital agencies, mapped.
View the map | | | | Intelligence | | | | | | Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods weighs up the merits of three different approaches. | | | | | | | Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov. | | | | | | | Newspaper users could be coming round to the idea of paying for content online, writes Euan Mackay, associate director at Kantar Media. | | | | | | Latest jobs | | | | | | | |
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