Thursday, 24 March 2011

Breaking news from Brand Republic - The Budget, Now, Think Quarterly, Toshiba, Pernod Ricard

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Latest news
Budget 2011 paves way for Sorrell's WPP to return to UK
Budget 2011 paves way for Sorrell's WPP to return to UK
by Arif Durrani
23 March 2011, 05:00PM
Martin Sorrell, founder and chief executive of WPP, believes today's Budget could have paved the way for his marketing, advertising and research group to return to the UK.
Trio unveil Now start-up
Trio unveil Now start-up
by Campaign staff
24 March 2011, 08:00AM
John Townshend, the former creative partner of Rapier, the outgoing COI chief Mark Lund and strategist Kate Waters are teaming up to launch a communications agency called Now.
Google launches Think Quarterly business magazine
Google launches Think Quarterly business magazine
by Katherine Levy
24 March 2011, 08:47AM
Google has launched a print and online magazine "that brings together some of the world's leading minds to discuss the big issues facing businesses today".
Toshiba kicks off pan-Euro creative pitch
Toshiba kicks off pan-Euro creative pitch
by Anne Cassidy
24 March 2011, 08:00AM
Toshiba, the Japanese electronics giant, is reviewing its estimated £20 million pan European advertising account.
Agencies line up for global Pernod Ricard task
Agencies line up for global Pernod Ricard task
by Matt Williams
24 March 2011, 08:00AM
Pernod Ricard is holding a review of the global advertising for its portfolio of vodka brands.
101 lands Mr Kipling creative business
101 lands Mr Kipling creative business
by Anne Cassidy
24 March 2011, 08:00AM
Premier Foods has appointed the start-up agency 101 to handle the advertising for its Mr Kipling brand
Money is moving away from paid advertising, says Publicis' Pinder
Money is moving away from paid advertising, says Publicis' Pinder
by Daniel Farey-Jones
24 March 2011, 09:11AM
Advertisers who want to own and control their own messages are driving a growing trend, and traditional media owners should embrace the opportunity this presents, according to Richard Pinder, chief operating officer of Publicis Worldwide.
Max Factor gets the Eliza Doolittle effect
Max Factor gets the Eliza Doolittle effect
by Loulla-Mae Eleftheriou-Smith
24 March 2011, 09:10AM
Max Factor, the makeup brand, has signed pop singer Eliza Doolittle to be a "Max Colour Effect girl".
Waitrose signs exclusive deal with UK drinks brand
Waitrose signs exclusive deal with UK drinks brand
by Loulla-Mae Eleftheriou-Smith
24 March 2011, 09:45AM
Five Valleys Cordials, the independent soft drinks brand, has signed a national deal with Waitrose to be stocked exclusively at the supermarket.
Paper Round (24 March) - Which clients are advertising in the national press?
Paper Round (24 March) - Which clients are advertising in the national press?
by Sarah Johnson
24 March 2011, 09:27AM
George Osborne's Budget and the death of Elizabeth Taylor dominate the papers today, with The Sun even relegating its page three model to page nine.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

View the map
 
Intelligence
Social media: the ownership battle between marketing, PR and customer relations
Social media: the ownership battle between marketing, PR and customer relations
by Andrew McCormick
24 March 2011, 08:00AM
Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods weighs up the merits of three different approaches.
Viewers' attitudes to product placement
Viewers' attitudes to product placement
by Adele Gritten
23 March 2011, 08:00AM
Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov.
Is the paywall debate swinging in News Int's direction?
Is the paywall debate swinging in News Int's direction?
by Euan Mackay
22 March 2011, 08:00AM
Newspaper users could be coming round to the idea of paying for content online, writes Euan Mackay, associate director at Kantar Media.
Think BR

Far from being a disposable idea, pop-ups are here to stay

Pop-up shops are now part of the marketing mainstream, writes Alex Johns, MD, Brandnew Corporation.


Also in the news
Brands respond to Budget 2011
by John Reynolds, 23 March 2011, 04:22PM
BlackBerry PlayBook's US price and onsale date revealed
by Sarah Shearman, 23 March 2011, 02:47PM
Jamie Pearson leaves Starcom MediaVest
by Mark Banham, 23 March 2011, 04:01PM
Puma signs UK rap star for social role
by Staff, 23 March 2011, 08:45AM
AOP Forum: The trading revolution
by Sarah Shearman, 23 March 2011, 03:37PM
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