Tuesday 15 March 2011

Campaign Daily Fix - Channel 4, The Economist, IBM, Cancer Research...

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Campaign Daily Fix
 
15 March 2011  
Latest News
New Look: signs product placement deal with C4
Channel 4 nets first product placement deal
Maisie McCabe, 15 March 2011

Channel 4 has agreed its first product placement deal, with high street retailer New Look, which will supply clothes to a new ad-funded show on youth-focused strand T4 this summer.

 
The Economist: questions the Olympics
The Economist asks if hosting the Olympics is a waste of money
Sara Kimberley, 15 March 2011

The Economist is aiming to stir up a debate about the Olympics on the day tickets go on sale, in the last phase of its "Where do you stand?" poster...

 
IBM: '100 x 100' centenary film by Ogilvy & Mather
IBM films look back at 100 years of achievements
Sara Kimberley, 14 March 2011

IBM is celebrating its centenary with three films that examines the company's technological breakthroughs from the perspective of employees.

 
Sunbed dangers: Leatha Face fronts Cancer Research UK video
Deluded rapper fronts Cancer Research sunbed campaign
Sarah Shearman, 15 March 2011

Cancer Research UK is launching a spoof rap video today (15 March) to convince young "tanaholics" about the dangers of using a sunbed.

 
Cybercom: 'rumble dog' work for Coca-Cola
Irish digital agency opens Soho office
Daniel Farey-Jones, 15 March 2011

Cybercom, the 12-year-old Irish digital agency, has opened an office in London to service its increasing number of UK clients.

 
 
Also in the News
Starcom MediaVest appoints Kittridge to global client role
Mark Banham, 15 March 2011
Think BR: SXSW Interactive...It's all about the second screen
Nigel Gwilliam, 15 March 2011
 
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Latest Work
Christian Aid ‘poverty over’ by BMB
Christian Aid 'poverty over' by BMB
10 March 2011

Christian Aid, the charity, is using press and online as part of a new campaign against poverty.

 
Skittles ‘blender’ by TBWA\Chiat\Day New York
Skittles 'blender' by TBWA\Chiat\Day New York
09 March 2011

Skittles has launched a new ad for its new Blenders variant.

 
Old Spice ‘Fiji’ by Wieden & Kennedy
Old Spice 'Fiji' by Wieden + Kennedy
09 March 2011

The Old Spice launches a new spot in its campaign promoting its 'Fresh Collection', a line of deodorant, body spray and body wash all inspired by scents from some of...

 
More Work
 
Blogs
Latest Blog Entries
Albion West Coast’s start-up diary: Silicon Roundabout to Silicon Valley
Glyn Britton

When we started Albion London 8 years ago, we set-up in Shoreditch, just around the corner from Old Street roundabout....

Beautifully simple from Portland
Lolly and Nat

Good on Max Erdenberger, the W+K art director who designed this poster to help raise funds for disaster victims...

Breakfast wake-up call
Steve Henry

Mobiles used to be  those things that mesmerised babies lying in their cots, although frequently leaving them with a puzzled...

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