Monday, 14 March 2011

Digital PM - Sony Ericsson/Foursquare, ShortList, Viacom, XS2TheWorld, Microsoft

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Sony Ericsson Open gets the Foursquare treatment
Sony Ericsson Open gets the Foursquare treatment
by Maisie McCabe
14 March 2011, 03:50PM
Mobile manufacturer Sony Ericsson is to use the location-based social platform Foursquare with the aim of making the Miami Open the first ever "fully-integrated Foursquare sporting event".
ShortList launches digital daily for 'stylish women'
ShortList launches digital daily for 'stylish women'
by Katherine Levy
14 March 2011, 03:27PM
ShortList Media, publisher of free weeklies Stylist and ShortList, is plotting the launch of a daily email news service called Emerald Street.
Viacom appoints vice-president of digital sales for VBSI
Viacom appoints vice-president of digital sales for VBSI
by Maisie McCabe
14 March 2011, 03:15PM
MTV owner Viacom has promoted MTV Network's Australia and New Zealand digital chief Tom Armstrong to the position of vice-president of digital sales for Viacom Brand Solutions International (VBSI).
XS2TheWorld launches 360-degree video app
XS2TheWorld launches 360-degree video app
by Ed Owen
14 March 2011, 04:12PM
Developer XS2TheWorld today (14 March) launched a 360-degree imaging app that will allow users to preview experiences, products or events on an iPhone or iPad.
Think BR: How to realise the full potential of mobile
Think BR: How to realise the full potential of mobile
by Ashley Highfield
14 March 2011, 08:30AM
The three Cs - cost, content and connectivity - have provided a catalyst, but how should marketers capitalise on mobile's explosive growth, writes Microsoft's Ashley Highfield.
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Also in the news
Tesco launches official Facebook page
by Sarah Shearman, 14 March 2011, 09:20AM
InterContinental Hotels and Apple create concierge app
by Loulla-Mae Eleftheriou-Smith, 14 March 2011, 08:30AM
LoveFilm expands reach to multiple internet-connected TVs
by Sarah Shearman, 14 March 2011, 12:16PM
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From the blogs
It's payback time for aggressive acquirers
Bob Willott
08/03/2011
Will WPP be celebrating on Friday?
Bob Willott
28/02/2011
Keeping safe and social
Nick Stringer
25/02/2011
Calm down dear, it's only a commercial
TESS ALPS
25/02/2011
Congratulations WPP - your share price has recovered to its 2001 level
Bob Willott
21/02/2011
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