Digital AM - IAB ad spend figures, Cadbury's, RFU, eBay, plus The Wall > The million-user-a-day social network club

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Behind the IAB figures: Internet and TV benefit from recession by Arif Durrani 29 March 2011, 08:20AM Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010. Cadbury rethinks Spots V Stripes digital strategy by John Reynolds 29 March 2011, 08:30AM Cadbury is reviewing the digital strategy for its flagship Spots V Stripes London 2012 marketing campaign, amid concerns about the effectiveness of the push. RFU steps up social media ahead of four-year drive by John Reynolds 29 March 2011, 08:30AM The Rugby Football Union (RFU) is revamping its social media strategy, as it aims to magnify interest in the sport in the build-up to the 2015 World Cup, to be hosted in England. EBay acquires ecommerce provider GSI for $2.4bn by Daniel Farey-Jones 29 March 2011, 09:30AM Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   29 social networks that get at least 1m visitors a day [infographic] Polly Becker 29/03/2011 Is 'Twitter Elite' the next buzzword in marketing? Jennifer Whitehead 29/03/2011 Harnessing real-time translation for multilingual social media campaigns Christian Arno 28/03/2011 How McDonald's humanises its brand via social media Polly Becker 28/03/2011 Facebook to hire Obama spokesman ahead of 2012 IPO @gordonmacmillan 28/03/2011 The future of digital journalism: live blogging @gordonmacmillan 28/03/2011 Is new social networking app Color the next big thing in social media? Jennifer Whitehead 25/03/2011 What has Twitter taught us? Adam Field 25/03/2011 Paid content firm Journalism Online sells to RR Donnelley @gordonmacmillan 25/03/2011 Huffington Post to launch UK edition this summer Sue Keogh 24/03/2011 Latest jobs Mobile Account Manager Recruiter Purple Consultancy Salary £30000 - £35000 per annum Location London Digital Account Manager Recruiter Dynamic New Alliances Salary Up to £32K Location Central London Senior Account Manager (Integrated/Data) Recruiter Digital Gurus Salary £35000 - £45000 per annum Location London Head of Email Marketing Manager Recruiter Ad Lib Salary £35K - £38K Location Oxford Project Manager Recruiter The Blueprint Salary £28000 - £35000 per annum + package Location City of London .NET Developer Recruiter Digital Gurus Salary £30000 - £40000 per annum Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders