Thursday, 10 March 2011

Marketing Daily - Martha Lane Fox on brands' role in getting consumers online; plus Samsung, Sky, Morrisons, and Marketing's Little Black Book

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Martha Lane Fox: Why brands have a crucial role in Race Online 2012
Martha Lane Fox,
10 March 2011
 

As her campaign to enable everyone in the UK to use the...

Martha Lane Fox: Why brands have a crucial role in Race Online 2012
 
 
Samsung's top UK and Ireland marketer exits after three months
Ed Owen,
10 March 2011
 

Samsung has parted company with its UK and Ireland marketing director Batyr...

Batyr Bulat: leaving Samsung after three months in post
 
 
Morrisons plans London delivery trials and convenience outlets
Ed Owen,
10 March 2011
 

Morrisons reported a 13% jump in pre-tax profits to £874m in the...

Morrisons: fresh fish TV ad
 
 
Labour MP slapped down after anti-ASA rant on Mumsnet
Gemma Charles,
10 March 2011
 

A Labour MP's attempt to stoke up fears over advertising to children...

Mumsnet: MP taken to task over post concerning the ASA
 
 
IOC steps in to resolve Locog and BOA dispute
John Reynolds,
10 March 2011
 

The International Olympic Committee (IOC) has been drafted in to settle the...

London 2012: IOC to arbitrate in funding row
 
 
What Sky's glossies digital shift means for customer publishing
Nicola Clark,
09 March 2011
 

Is Sky's shift from print to online a sign of things to...

Sky Magazine switching from monthly to quarterly
 
 
Marketers descend on 'Little Black Book' launch party
Staff,
10 March 2011
 

Some of the UK's leading marketers descended on Soho last night to...

Last night's Little Black Book launch party
 
 
 
Also in the News
 
Group buying site ticked off by OFT
John Reynolds,
10 March 2011
 
Weight Watchers unveils 'Get Gorgeous Lounge' experiential push
Staff,
10 March 2011
 
VisitBritain and Google Street View partner for Tourism Week
Loulla-Mae Eleftheriou-Smith,
10 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
It wasn't the recession that turned the BBC into a 'tall poppy'; it was the BBC itself
Jeremy Lee
 

Outgoing chairman of the BBC Trust Michael Lyons has made some interesting observations in his last speech in the role....

 
 
Do You Throw Your Toys Out Of The Pram?
Rachel Brushfield
 

  You must be really sick working in the marketing and creative industry of all the negative labels you get...

 
 
Maverick Brands 2: The Icecreamists, the new agents of cool.
Chris Arnold
 

In this series of articles on maverick brands we are looking at those brands that challenge convention, some even throwing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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