Tuesday 22 March 2011

Digital PM - Facebook, LinkedIn, Apple, IAB, Shazam, Amazon, KitKat, Ofcom

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Facebook revealed as most searched-for brand in 2010
Facebook revealed as most searched-for brand in 2010
by Arif Durrani
22 March 2011, 02:43PM
Facebook was the most searched-for online brand of 2010, according to research published today by Experian Hitwise.
LinkedIn eyes revenue boost with marketing appointments
LinkedIn eyes revenue boost with marketing appointments
by Sarah Shearman
22 March 2011, 08:30AM
LinkedIn, the business social networking site, is poised to step up its global marketing after making two senior appointments.
Apple's iPad 2 hits UK shelves on Friday
Apple's iPad 2 hits UK shelves on Friday
by Ed Owen
22 March 2011, 01:30PM
Apple's iPad 2 will launch in the UK and 24 other countries on Friday (25 March), with a recommended retail price of £399 including VAT for the 16GB model and £659 for the 64GB model with 3G.
Brands ramp up spend on mobile ad platforms
Brands ramp up spend on mobile ad platforms
by Sarah Shearman
22 March 2011, 08:30AM
Brands significantly increased their UK mobile marketing spend last year, as part of their efforts to capitalise on the growth of smartphone use.
LinkedIn reaches 100 million members
LinkedIn reaches 100 million members
by Staff
22 March 2011, 02:30PM
Business social network LinkedIn said today it had now crossed the 100-million member mark - a good headline for a company that is probably going to be publicly listed this year.
Shazam launches Facebook feature to share music
Shazam launches Facebook feature to share music
by Katherine Levy
22 March 2011, 03:53PM
Shazam, the digital music company, is rolling out a new feature for its Shazam mobile app that will allow users to share music with their friends via Facebook.
Amazon to launch Android app store
Amazon to launch Android app store
by Ed Owen
22 March 2011, 02:32PM
Amazon US is today (22 March) launching its Android smartphone app store, which is offering a free download of 'Angry Birds Rio', and allowing consumers to 'test drive' products.
Kit Kat ties up with LoveFilm to promote Pop Choc snack
Kit Kat ties up with LoveFilm to promote Pop Choc snack
by Sarah Shearman
22 March 2011, 02:45PM
Nestlé has launched a LoveFilm campaign to promote its Kit Kat Pop Choc sharing snack, and offer subscribers a selection of "feelgood films" to watch for free online.
Ofcom to launch 4G auction in 2012
Ofcom to launch 4G auction in 2012
by Ed Owen
22 March 2011, 02:12PM
Ofcom today announced it would auction 4G mobile spectrum, designed for the high-speed use of data from mobile phones, in early 2012.
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Also in the news
Facebook demands £50,000 media investment from brands for Deals tool
by Sarah Shearman, 22 March 2011, 08:30AM
Nike declares England 'Grand Slam Champions' in leaked viral
by Staff, 21 March 2011, 06:39PM
Top 100 online advertisers: Brands rein in online display adspend
by Nicola Clark, 22 March 2011, 08:30AM
Sony Ericsson recruits tennis stars for digital campaign
by Ed Owen, 22 March 2011, 09:21AM
Is the paywall debate swinging in News Int's direction?
by Euan Mackay, 22 March 2011, 08:00AM
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From the blogs
Two lords a-leaping…into media jobs
TESS ALPS
16/03/2011
Move over Facebook, here comes Geekbook!
Mark Tomkins, TDA
16/03/2011
WFCA: An object lesson in how not to become a public company
Bob Willott
14/03/2011
When outdoor and online ads collide
Jack Wallington
14/03/2011
It's payback time for aggressive acquirers
Bob Willott
08/03/2011
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