Wednesday, 23 March 2011

Marketing Daily -Tate; plus O2, Mclaren, Puma, Bacardi

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Profile: Marc Sands, director of media and audiences for Tate
Noelle McElhatton,
23 March 2011
 

Marc Sands, director of media and audiences for Tate, is relishing the...

Marc Sands, director of media and audiences for Tate
 
 
Freedman swaps O2 for GSK
John Reynolds,
23 March 2011
 

Simon Freedman has left his role as head of sponsorship at O2...

Lucozade: Simon Freedman joins GSK brand in sports marketing role
 
 
Nadal replaces Schumacher as Bacardi ambassador
Gemma Charles,
23 March 2011
 

Bacardi has signed up tennis star Rafael Nadal to replace Michael Schumacher...

Rafael Nadal: Bacardi's new social responsibility ambassador
 
 
McLaren shifts digital focus to fan experience
Sarah Shearman,
23 March 2011
 

Formula 1 team McLaren is stepping up its online and mobile activity...

McLaren F1: re-launching website
 
 
 
Also in the News
 
Is there always fair play on the pitch?
Rachel Barnes,
23 March 2011
 
Sainsbury's reports slowdown in sales growth
John Reynolds,
23 March 2011
 
Adwatch (23 March) - Top 20 recall: How does the latest Stella Artois ad compare to its wider campaign?
Enyi Nwosu, Managing director, Central Strategy Unit, M&C Saatchi Group,
23 March 2011
 
Puma signs UK rap star for social role
Staff,
23 March 2011
 
Drambuie partners with VisitScotland for summer offensive
Loulla-Mae Eleftheriou-Smith,
23 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Wild Wrangler
Greg Taylor
 

Wrangler is pulling stunts to take the 'Most stupid brand' title from Diesel. Their 'We Are Animals' campaign invited young...

 
 
Fearless chocolate
Greg Taylor
 

Created by artist and activist Jordan Michael Schuster, Fearless chocolate uses organic Brazilian cacao with two to three times more...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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