Tuesday, 29 March 2011

Media AM - Hearst, IAB, Red Bull, My Media Week, Paper Round

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Media AM Bulletin
 
 
 
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Hearst signs €651m magazine deal with Lagardère SCA
Hearst signs €651m magazine deal with Lagardère SCA
Arif Durrani, 29 March 2011

Hearst, the US magazine behemoth, has signed a €651m contract for the...

  
Online viewing: rising popularity of display ads in video, social media and mobile boosts internet spend
Behind the IAB figures: Internet and TV benefit from recession
Arif Durrani, 29 March 2011

Online has once again proved itself to be a resilient and increasingly...

  
Red Bull: showing sporting film shorts on Cineworld screens
Red Bull to screen sporting film shorts for cinema push
Maisie McCabe, 29 March 2011

Red Bull, the drinks brand, is to launch a series of short...

  
Suranga Chandratillake: founder of Blinkx
My Media Week: Suranga Chandratillake
Hayley Pinkerfield, 29 March 2011

Foodie and founder of online video server Blinkx talks digital talent, living...

  
The Times: Body & soul pull out in today's paper
Paper Round (29 March) - Which clients are advertising in the national press?
Sarah Johnson, 29 March 2011

Supermarkets advertise Bogof deals and charities continue to make press appeals as...

  
*   Also in the News
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'Dancing on Ice' final peaks at 9.8 million viewers
Maisie McCabe, 28 March 2011
MediaVest Manchester wins £9m Page & Moy account
Katherine Levy, 28 March 2011
Improving commercial radio music royalties not enough to stop decline
Maisie McCabe, 28 March 2011
Woman's Weekly in British Heart Foundation push
Katherine Levy, 28 March 2011
 
 
Blogs & Forums
Latest Blog Entries
Welcome breaks
TESS ALPS

So, it's engagement then.  C4 has decided that is to be the theme of the next in their successful Plannertarium...

Are we getting closer to TV viewers and consumers?
Mark Banham

Thought I'd just flag up Channel 4's latest innovation in television advertising, extending the work it released last year with...

The Advent of TV Ad Targeting
David Amodio

This is a post by Kathryn Jefferies, head of media, Equi=Media TV ad targeting is set to be a...

Silos are for missiles
Ivan Clark

Last night I went to celebratory drinks for Eric Newnham, probably the best connected man I know in media....

What did you do at the weekend?
Sue Unerman

At a recent discussion about the future of media being cross boundary, one of the speakers raised the idea that...

What sort of officers shop at the Officers Club?
Jeremy Lee

I know quite a few people who are, or have been, army officers.   Nice blokes generally - you probably...

What’s Maurice Lévy’s game?
Bob Willott

Is Maurice Lévy chasing every possible acquisition in the hope that he can outgrow WPP and Omnicom before he retires?  ...

 
 
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