Wednesday 23 March 2011

Breaking news from Brand Republic - Officers Club, Nestle, M&M's, Puma, Clydesdale and Yorkshire Bank

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Latest news
ASA slaps Officers Club for rakish behaviour
ASA slaps Officers Club for rakish behaviour
by Daniel Farey-Jones
23 March 2011, 12:00AM
The advertising watchdog has upheld seven complaints against the Officers Club store chain for displaying a poster for a "lads holiday" promotion, which features a woman in a bikini and the caption "awesome views".
Nestlé appoints G2 to handle Carnation digital account
Nestlé appoints G2 to handle Carnation digital account
by Sara Kimberley
23 March 2011, 09:25AM
Nestlé has appointed WPP's G2 to handle the digital account for its condensed milk brand Carnation.
M&M's inks million-pound movie deal to push flagship store
M&M's inks million-pound movie deal to push flagship store
by Maisie McCabe
23 March 2011, 09:40AM
M&M's has signed a seven-figure deal to sponsor 'From The Red Carpet' (FTRC), the entertainment programme shown in cinemas, ahead of the opening of its flagship store in Leicester Square.
Puma signs UK rap star for social role
Puma signs UK rap star for social role
by Staff
23 March 2011, 08:45AM
Puma has appointed Professor Green as its first "social ambassador", in a role that will set the UK rap star to work on the sport brand's press, retail and social media campaigns.
Clydesdale and Yorkshire Bank takes magazine to iPad
Clydesdale and Yorkshire Bank takes magazine to iPad
by Katherine Levy
23 March 2011, 09:20AM
Clydesdale and Yorkshire Bank has launched an iPad app for its customer magazine The Journal, created by Conde Nast.
Coke, Kit Kat and Red Bull give sugar rush to BR app chart
Coke, Kit Kat and Red Bull give sugar rush to BR app chart
by Daniel Farey-Jones
23 March 2011, 08:55AM
Two new apps that let iPhone users crack open a virtual Coca-Cola, and enjoy a video break thanks to Kit Kat, have topped this week's branded app chart.
Paper Round (23 March) - Which clients are advertising in the national press?
Paper Round (23 March) - Which clients are advertising in the national press?
by Sarah Johnson
23 March 2011, 09:25AM
With the budget due to be announced today brands are keen to use their press ads to show consumers they can save money while they shop.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

View the map
 
Intelligence
Viewers' attitudes to product placement
Viewers' attitudes to product placement
by Adele Gritten
23 March 2011, 08:00AM
Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov.
Is the paywall debate swinging in News Int's direction?
Is the paywall debate swinging in News Int's direction?
by Euan Mackay
22 March 2011, 08:00AM
Newspaper users could be coming round to the idea of paying for content online, writes Euan Mackay, associate director at Kantar Media.
Think BR

Helen Edwards on Branding: On the road to know-how

Marketers can gain a vital insight into customer behaviour by accompanying their sales teams.


Also in the news
Marks & Spencer unveils spring clothing ad
by Ed Owen, 22 March 2011, 12:00PM
Biggest brands: Top 100 online advertisers 2011
by Adam Wood, 22 March 2011, 10:00AM
Apple's iPad 2 hits UK shelves on Friday
by Ed Owen, 22 March 2011, 01:30PM
Fipp's top magazine innovations for 2011
by Katherine Levy, 22 March 2011, 01:43PM
LinkedIn reaches 100 million members
by Staff, 22 March 2011, 02:30PM
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Graeme Crossley, 23 March 2011
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