Digital PM - Looking beyond the Facebook fan, Lastminute.com, Twitter, NYT

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Brands need to look beyond 'fans', says Facebook leader by Sarah Shearman 29 March 2011, 12:03PM The number of fans a brand has on Facebook is not an effective measure of consumer engagement, according to David Parfect, agency sales group head at Facebook. Lastminute.com looks to 'portal' repositioning with pan-European ads by Loulla-Mae Eleftheriou-Smith 29 March 2011, 10:45AM Lastminute.com is launching a pan-European campaign to reposition itself as an online portal for entertainment, travel and leisure, and introduce a single brand message across each of its markets. Twitter brings Dorsey back for product development by Daniel Farey-Jones 29 March 2011, 02:50PM Twitter has brought back co-founder and former chief executive Jack Dorsey to lead its product development as executive chairman. NYT paid-for website offered free to Kindle subscribers by John Reynolds 29 March 2011, 02:16PM Subscribers to The New York Times via Amazon Kindle will not have to pay for accessing all content at NYTimes.com. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Behind the IAB figures: Internet and TV benefit from recession by Arif Durrani, 29 March 2011, 08:20AM Cadbury rethinks Spots V Stripes digital strategy by John Reynolds, 29 March 2011, 08:30AM EBay acquires ecommerce provider GSI for $2.4bn by Daniel Farey-Jones, 29 March 2011, 09:30AM RFU steps up social media ahead of four-year drive by John Reynolds, 29 March 2011, 08:30AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Babes, bars & sunburnt Brits* TESS ALPS 28/03/2011 What accounting rules and pigs have in common Bob Willott 28/03/2011 What's Maurice Lévy's game? Bob Willott 22/03/2011 Two lords a-leaping…into media jobs TESS ALPS 16/03/2011 Move over Facebook, here comes Geekbook! Mark Tomkins, TDA 16/03/2011 Latest jobs SEO Manager Recruiter PFJ Salary £28000 - £38000 per annum + Great Benefits Location London Account Executive Recruiter Purple Consultancy Salary £17000 - £19000 per annum Location Leeds Consultancy - Research Manager - Customer Sat and Loyalty Recruiter PFJ Salary £30000 - £35000 per annum Location London Digital Senior Account Manager Recruiter Purple Consultancy Salary £30000 - £35000 per annum Location Leeds Internal Communications Executive Recruiter Blue Skies Marketing Recruitment Salary £26000 - £35000 per annum + excellent benefits Location London Digital Designer Recruiter Search Party Salary 25-30k Location Central London   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders