Marketing Daily - Flintoff opens for Morrisons; plus Bupa, Manchester City, Greggs, PepsiCo, Just-Eat

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View in web browser View text-only version   Breaking news from Marketing March 2011   Latest News   Flintoff opens for Morrisons Ed Owen, 16 March 2011   Cricketer Andrew "Freddie" Flintoff is set to become the new face of...     Profile: Martin George, managing director of group development, Bupa Alex Brownsell, 16 March 2011   A new lease of life: Martin George, managing director of group development,...     PepsiCo creates world's first plastic 'green' bottle Loulla-Mae Eleftheriou-Smith, 16 March 2011   PepsiCo is launching a petroleum-free bottle in an effort to ramp up...     Manchester City to sell naming rights to stadium John Reynolds, 16 March 2011   Manchester City is bidding to increase its revenue by selling the naming...     Lloyds Banking Group rejigs marketing set-up as top Halifax marketer leaves Alex Brownsell, 16 March 2011   Lloyds Banking Group is to overhaul its UK marketing operations, as it...     Past celebrity stars of Morrisons ads Ed Owen, 16 March 2011   Marketing has revealed that cricketer 'Freddie' Flintoff will be the first celebrity...       Also in the News   Just-Eat raises $48m in funding Sarah Shearman, 16 March 2011   BrandAlley extends into beauty, home and travel Ed Owen, 16 March 2011   O2 personalised marketing service scheme attracts 2m customers Ed Owen, 16 March 2011   Greggs buoyed by £1.99 breakfasts John Reynolds, 16 March 2011   Adwatch (16 March) - Top 20 recall: Has Matchaffinity.com got a lasting strategy? Zaid al Zaidy, Chief strategic officer, TBWA\London, 16 March 2011       Blogs & Forums   Latest Blog Entries   Responsibility deal? No big deal Gemma Charles   This blog isn't going to win me any fans from my contacts across food, booze and marketing trade bodies but...     The Royal Wedding is no picnic for brands Nicola Clark   The commercial machine that is the forthcoming Royal nuptials has, quite literally, landed on my doorstep. Camp Royale plans to...     Will Tesco remember the "social" in social media? 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