Thursday, 17 March 2011

Digital PM - IPC, Hachette Filipacchi, NY Times, ISBA, Moneysupermarket

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Digital PM
Latest news
IPC appoints head of mobile advertising
IPC appoints head of mobile advertising
by Katherine Levy
17 March 2011, 03:00PM
IPC has hired Mike Newcombe for the newly created role of director of mobile advertising.
Hachette Filipacchi launches first iPad app
Hachette Filipacchi launches first iPad app
by Katherine Levy
17 March 2011, 03:35PM
Magazine company Hachette Filipacchi has made its debut on the iPad with a free app for Elle Collections, the biannual spin-off title to Elle.
New York Times finally unveils paywall details - stresses social approach
New York Times finally unveils paywall details - stresses social approach
by Staff
17 March 2011, 03:24PM
After months of waiting the New York Times has finally unveiled the details of its metered paywall. It says it will charge the most frequent users of its site $15 a month.
ISBA: online remit extension an example of 'Big Society', says ASA chief
ISBA: online remit extension an example of 'Big Society', says ASA chief
by Maisie McCabe
17 March 2011, 03:07PM
The extension of the Advertising Standards Authority's remit to police company websites and other non-paid for marketing is an example of the "Big Society" in action, according to ASA chief executive Guy Parker.
Mother wins Moneysupermarket's £25m advertising
Mother wins Moneysupermarket's £25m advertising
by Anne Cassidy
17 March 2011, 10:52AM
Moneysupermarket.com has awarded its £25 million advertising account to Mother.
PHD wins eHarmony's £7m UK offline media
PHD wins eHarmony's £7m UK offline media
by Katherine Levy
17 March 2011, 10:40AM
EHarmony has appointed PHD to its UK offline media planning and buying account, worth £7 million, aligning its global business into Omnicom Media Group.
ISBA: collaboration is 'the future', says ITV's Hazlitt
ISBA: collaboration is 'the future', says ITV's Hazlitt
by Sarah Shearman
17 March 2011, 04:23PM
Collaboration between platforms and broadcasters is "the way forward", according to Fru Hazlitt, managing director of commercial and online at ITV.
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Also in the news
Chris Maples joins Spotify as new MD
by Maisie McCabe, 17 March 2011, 11:30AM
Abbott Mead Vickers BBDO launches social media unit
by Anne Cassidy, 17 March 2011, 10:30AM
Sky News taps into iPad market
by Sara Kimberley, 17 March 2011, 11:20AM
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From the blogs
Two lords a-leapingâ?¦into media jobs
TESS ALPS
16/03/2011
Move over Facebook, here comes Geekbook!
Mark Tomkins, TDA
16/03/2011
WFCA: An object lesson in how not to become a public company
Bob Willott
14/03/2011
When outdoor and online ads collide
Jack Wallington
14/03/2011
It's payback time for aggressive acquirers
Bob Willott
08/03/2011
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