Thursday 31 March 2011

Marketing Daily - What finance directors think about marketing; plus Microsoft, Specsavers, Starbucks, and Andy Duncan

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
What financial directors make of marketing
Andrew McCormick,
31 March 2011
 

They control the budgets, they prefer numbers to words, and if you're...

What financial directors make of marketing
 
 
Microsoft seeks global marketer
Daniel Farey-Jones,
31 March 2011
 

Microsoft is on the hunt for a new global marketing chief after...

Mich Mathews: Microsoft's global marketing chief announces her retirement
 
 
A right royal bank holiday bonanza
Gordon Carson,
31 March 2011
 

Marketers must adapt to the UK's first double four-day bank holiday in...

Bank Holiday Bonanza
 
 
Starbucks and Costa shelve their differences for Coffee Week
John Reynolds,
31 March 2011
 

Starbucks and Costa Coffee are putting their differences aside for charity next...

Starbucks: signs up for Coffee Week
 
 
HR Owen chief Andy Duncan unveils Ferrari retail service
Alex Brownsell,
31 March 2011
 

HR Owen, the luxury car dealership company, is creating a bespoke Central...

HR Owen: Andy Duncan joined as chief executive in September 2010
 
 
Specsavers in TV push for varifocals offer
Loulla-Mae Eleftheriou-Smith,
31 March 2011
 

Specsavers, the optical retailer, is launching a TV campaign focusing on long-sighted...

Specasvers: TV campaign promotes varifocals offer
 
 
Dave extends its brand with live comedy shows
Maisie McCabe,
31 March 2011
 

UKTV, the digital broadcaster, is to launch the first brand extension for...

UKTV: launching first Dave comedy events
 
 
 
Also in the News
 
British Curry Club launches Chaat! magazine
Katherine Levy,
31 March 2011
 
Diet Coke readies Karl Lagerfeld collection
Loulla-Mae Eleftheriou-Smith,
31 March 2011
 
VisitBritain pushes visitors to TripAdvisor
Loulla-Mae Eleftheriou-Smith,
31 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Ken Clarke says ad and media jollies are OK
Ian Darby
 

The Bribery Act, due to become law this summer, has been causing the ad world a great deal on concern....

 
 
We need new measurement systems for TV content and we need them fast
Sue Unerman
 

I was locked in a TV studio overlooking the Thames last week with Gerhard Zeiler, CEO of RTL Group and...

 
 
Ten questions
Graeme Crossley
 

We are undertaking a study in to ten challenges we believe brands are struggling with and would like your help....

 
 
 
 
 
 
Whitepapers
 
 
 
 
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